Super Bowl Ads: The Good, the Bad and the Trends
Authored by Luke Cunningham and Shelby Anderson
The Chiefs and the Swifties may be leaving Vegas...
What We Can Learn From 2023’s Top PR Crises
While you can never predict when a PR crisis will occur, there’s no such thing as being too...
Episode 1: 2024 Predictions With CEO Heather Kelly
2024 will be an exciting year, with a lot of new trends and innovations impacting the way we work....
Key Calendar Events Shaping 2024: Preparing Your PR Strategy
Every four years, seismic events collide to create a sort of super year. Not only is there an extra...
HR Tech: 3 Reasons Your Lack of a PR Strategy Is Hurting Sales
It’s the age-old question publicists have been getting for years: What is the ROI of PR? What’s the...
AI-Powered PR? How To Use AI in Digital Marketing and PR Strategies
We're seeing an AI Renaissance, as the innovations we’ve imagined for years, like AI chatbots, have...
The IPO Window Is Opening: Here’s How To Get Your Media Relations Program Ready
With recent job growth, a strong GDP and inflation slowing down, the IPO window is starting to open...
How To Build Credibility as a Healthcare Thought Leader
The healthcare industry is crowded. COVID-19 sparked new advancements in science and technology and...
3 Ways To Build Relationships With B2B Tech Reporters
Reporters often receive 100 or more pitches a week, and many are ignored without a second glance....
Do You or Don’t You: Is It Time for Your Organization To Exit X?
X is back to dominating headlines and boardroom discussions. (But let’s be honest, did it ever...