How Can PR Impact the Gender Gap in Media Sources?
The gender gap has been a hot topic this past year across industries, but especially in media....
4 PR Lessons I Learned from Watching Seinfeld
If there’s one thing that lights my fire as much as landing the perfect news story, it’s nerding...
6 Tips for Amplifying Your Media Placements
You’ve been waiting for that media placement your team worked so hard to secure to finally run....
5 Reasons Radio Should be Your Next Media Play
Despite what you may have heard, radio is not dead. Take my favorite on-air personality, Bobby...
5 Steps for Identifying the Right Social Media Influencers
It’s time to jump into the steps of choosing the best social influencer for your business. Sure,...
7 Tips to Keep Users Swiping Through Your Instagram Stories
So you want to post Instagram Stories, but are feeling overwhelmed by all the fonts, GIFs,...
5 Ways an Internship Program Benefits Your Bottom Line
If you run a business, you’ve probably considered hiring an intern at some point. Maybe someone...
4 Ways to Build Reporter Relationships (And Get Your Clients Placed)
As a PR professional, you don’t always get positive responses back from reporters you’re...
How Your Employees Can Become PR and Marketing Secret Weapons
If you run a business, you probably remember the moment the truth hit you like a wall of bricks:...
Facebook vs. Starbucks: Who Wore Crisis Best?
Spoiler alert: It’s Starbucks.