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4 Key Differences Between Analyst Relations and Public Relations

Public relations has a broad definition, but at its core, PR is all about creating lasting...

A Sales Rep from a Major Analyst Reached Out to You: Now What?

If you’re in the B2B tech space, there’s a high likelihood a sales rep for one of the major analyst...

How PR Agencies Can Become Indispensable Client Partners

The phrase, “I’m a team player,” should have vanished decades ago. When you break it down, a team...

Using Influencer Marketing as an Advertising Alternative

In a world with everyone glued to their devices 24/7, there’s not a chance you haven’t come across...

How to Effectively Execute on Paid Media

Paid media is a method in which organizations can promote their content by purchasing ad inventory...

3 Vanity Metrics You Need To Ditch To Boost Your Social Media Strategy (and 3 To Track)

As marketers, we all love data, but it’s time to be honest with ourselves and stop measuring the...

5 Questions to Ask Yourself Before Meeting with a PR Agency

When I first started in sales, my skills were underdeveloped. Like many new sales people, I did a...

3 Ways to Succeed in Onboarding as a Virtual Employee

The past year has been the year of virtual. Virtual celebrations, parties, weddings, meetings and,...