What Can PR Pros Learn from Black Friday?
Nearly 75% of adults in the United States shopped over Thanksgiving weekend in 2018. And this...
Hop on Brewery Marketing: 4 PR Playbook Tips
The brewery industry hit a new record high of 7,000 breweries operating in the U.S. last year, ...
Teamwork Lessons PR Pros Can Learn from Lindsey Vonn
I was fortunate to sit in on a Denver Startup Week session, Women Who Mean Business, with U.S....
Why Your HR Startup Should Invest in PR
In today’s candidate-driven job market, employers need innovative tools to find and retain top...
How to Write a Press Release and Why It’s Still Valuable
“Are press releases dead?” In the 10+ years I have been working in PR, this is a popular...
The Power of UTM Parameters
As marketing professionals, we know content is king. Whether we’re talking about the content on...
Integrated Media: The Key to a Successful PR Campaign
A big mistake I see in many PR campaigns is the inability to integrate earned, owned and paid...
Professional Rapper or Undercover PR Pro? PR Lessons Learned from Lil Dicky’s Earth Release
On April 18th, infamous comedian rapper (and undercover PR pro) Lil Dicky launched his new song...
5-Step Guide to Organic Influencer Engagement
In case you haven’t heard, influencer marketing is vital to your social strategy and leveraging...
5 Tips for Incorporating PR into Your Corporate Social Responsibility Strategy
You love that your company has volunteer hours and helps local nonprofits – giving back to your...