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3 Vanity Metrics You Need To Ditch To Boost Your Social Media Strategy (and 3 To Track)

As marketers, we all love data, but it’s time to be honest with ourselves and stop measuring the...

5 Questions to Ask Yourself Before Meeting with a PR Agency

When I first started in sales, my skills were underdeveloped. Like many new sales people, I did a...

3 Ways to Succeed in Onboarding as a Virtual Employee

The past year has been the year of virtual. Virtual celebrations, parties, weddings, meetings and,...

How Can Public Relations Support Marketing Efforts?

Shopping data reveals that the COVID-19 pandemic shifted consumer spending habits in 2020. With...

How Does PR Contribute to Different Stages of Startup Growth?

When we first talk to a startup founder or marketing team, a common discussion item is if the...

What Is Clubhouse and Why Should Marketers Care?

If you’ve clicked on this blog, chances are you’ve heard rumblings about the new app Clubhouse and...

7 Tips for Rocking Your Entry-Level Public Relations Job

It finally happened. After weeks of interviews, countless resumes sent and multiple nerve-racking...

3 Pieces of Advice for the PR Industry in 2021

No one could have predicted how much uncertainty this year would bring, so you have to acknowledge...

Why You Need an Analyst Relations Strategy

Planning a yearly marketing budget is no easy task, especially during this tumultuous year where...