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Freelance Journalists: Your Media Secret Weapon

Picture it. The movie: “The Devil Wears Prada.” The characters: Meryl Streep as Miranda...

What Are Software Review Sites All About?

In November, I had the pleasure of attending the ARchitect User Forum 2019. Next PR brought the...

How to Create a Winning Speaking and Award Management Strategy

Marketing teams have a lot of ground to cover – from driving demand generation and brand...

Determining Instagram Influencer Value in a “Like”-Free World

Instagram has started experimenting with removing “likes” from posts across the U.S., leaving...

What Can PR Pros Learn from Black Friday?

Nearly 75% of adults in the United States shopped over Thanksgiving weekend in 2018. And this...

Hop on Brewery Marketing: 4 PR Playbook Tips

The brewery industry hit a new record high of 7,000 breweries operating in the U.S. last year, ...

Teamwork Lessons PR Pros Can Learn from Lindsey Vonn

I was fortunate to sit in on a Denver Startup Week session, Women Who Mean Business, with U.S....

Why Your HR Startup Should Invest in PR

In today’s candidate-driven job market, employers need innovative tools to find and retain top...

How to Write a Press Release and Why It’s Still Valuable

“Are press releases dead?” In the 10+ years I have been working in PR, this is a popular...

The Power of UTM Parameters

As marketing professionals, we know content is king. Whether we’re talking about the content on...