3 Mistakes You’re Making When Evaluating PR Measurement
The start of the year tends to be the time when one of two things happen: either a company starts...
Sprout Social – Tools ROI Series
What if I told you there was one single platform you could use to help with social media reporting,...
5 Tips To Position Your CEO as a Prominent Thought Leader
“I want a feature article in The Wall Street Journal.” Almost every PR pro has heard these words...
Signal AI – Tools ROI Series
One of the most important components of PR is showing ROI, the impact of our work and the value...
Why Social Media Marketing Is Important for All Businesses
Social media has become an integral part of our daily lives and an important asset for businesses...
Proving the Value of PR & Marketing – Tools ROI Series
Every year, we survey our clients and ask about their goals. The main concern we hear is...
How To Market Your Mission-Focused Brand
Non-profit and mission-driven organizations do impactful work – that’s why they need marketing to...
PR Predictions for 2022
It’s that time of year again where every thought leader across industries puts pen to paper to...
What Are Affiliate Links and How Can They Benefit Consumer Brands?
If you work with consumer-facing products, whether as a marketer, public relations professional or...
5 Ways To Connect With Audiences Online Throughout the Pandemic
The COVID-19 pandemic highlighted the importance of human connection. Many people were isolated and...