Threads: What We Know From Day One
Meta yesterday launched Threads, a new social platform, and essentially a rival to Twitter, that...
5 Tips To Master Influencer Marketing
Co-authored by Julie Solomon and Chris McMillion
Did you know 89% of marketers who currently engage...
How To Run a Community Relations Program for a Clean Energy Project
Recent legislation, such as the Inflation Reduction Act of 2022, has increased incentives for clean...
3 Ways an Awards Strategy Contributes to Your Marketing Funnel
You won an award – congrats! You might be wondering to yourself, now what? The good news is the...
3 Ways To Gain PR Experience Without a PR Internship
Flashback to the spring of 2020, I was in my third year of college preparing to spend my summer in...
Attending CES? Here’s What To Expect and How To Prepare
Authored by Liz Reilly and Julie Solomon
CES is one of the largest and most influential tech...
Naming a Startup: The Do’s and Don’ts
Naming a startup is one of the most consequential decisions a founder makes. Finding the perfect...
Use Micro- and Nano-Influencers in Your Consumer Marketing Strategy
Influencers have taken over the world of social media marketing. From ambassador programs to...
3 Key Elements of a Successful User Conference
There’s been an increase in organizations heading back to in-person events, and while there may...
Why Brand Advocacy Is Key to Your Company’s Success
Gone are the days of ignoring your Glassdoor reviews and assuming your team members are posting...