Key Calendar Events Shaping 2024: Preparing Your PR Strategy
Every four years, seismic events collide to create a sort of super year. Not only is there an extra...
HR Tech: 3 Reasons Your Lack of a PR Strategy Is Hurting Sales
It’s the age-old question publicists have been getting for years: What is the ROI of PR? What’s the...
AI-Powered PR? How To Use AI in Digital Marketing and PR Strategies
We're seeing an AI Renaissance, as the innovations we’ve imagined for years, like AI chatbots, have...
The IPO Window Is Opening: Here’s How To Get Your Media Relations Program Ready
With recent job growth, a strong GDP and inflation slowing down, the IPO window is starting to open...
How To Build Credibility as a Healthcare Thought Leader
The healthcare industry is crowded. COVID-19 sparked new advancements in science and technology and...
3 Ways To Build Relationships With B2B Tech Reporters
Reporters often receive 100 or more pitches a week, and many are ignored without a second glance....
Do You or Don’t You: Is It Time for Your Organization To Exit X?
X is back to dominating headlines and boardroom discussions. (But let’s be honest, did it ever...
4 Ways To Create an Inclusive Workplace for Mental Health
Twelve-billion working days. That’s the estimated hours of productivity lost due to mental health...
Twitter/X Paywall? What We Can Expect
Elon Musk, owner of the social media platform X, formerly known as Twitter, recently announced the...
4 Reasons a PR Agency Should Manage Your Blog
Public relations is all about balance. Too many social media posts and your organization can look...