How PR Agencies Can Become Indispensable Client Partners
The phrase, “I’m a team player,” should have vanished decades ago. When you break it down, a team...
Using Influencer Marketing as an Advertising Alternative
In a world with everyone glued to their devices 24/7, there’s not a chance you haven’t come across...
How to Effectively Execute on Paid Media
Paid media is a method in which organizations can promote their content by purchasing ad inventory...
3 Vanity Metrics You Need To Ditch To Boost Your Social Media Strategy (and 3 To Track)
As marketers, we all love data, but it’s time to be honest with ourselves and stop measuring the...
5 Questions to Ask Yourself Before Meeting with a PR Agency
When I first started in sales, my skills were underdeveloped. Like many new sales people, I did a...
3 Ways PR Teams Can Use Google Analytics to Improve Media Outreach
We already know Google Analytics is a great tool to use for reporting on the success of PR and...
3 Ways to Succeed in Onboarding as a Virtual Employee
The past year has been the year of virtual. Virtual celebrations, parties, weddings, meetings and,...
How Can Public Relations Support Marketing Efforts?
Shopping data reveals that the COVID-19 pandemic shifted consumer spending habits in 2020. With...
How Does PR Contribute to Different Stages of Startup Growth?
When we first talk to a startup founder or marketing team, a common discussion item is if the...
What Is Clubhouse and Why Should Marketers Care?
If you’ve clicked on this blog, chances are you’ve heard rumblings about the new app Clubhouse and...