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Beyond Happy Hour: Planning Events to Foster Company Culture

You’ve heard it everywhere, whether interviewing for a new job or at your own workplace, people...

How Can PR Impact the Gender Gap in Media Sources?

The gender gap has been a hot topic this past year across industries, but especially in media....

4 PR Lessons I Learned from Watching Seinfeld

If there’s one thing that lights my fire as much as landing the perfect news story, it’s nerding...

6 Tips for Amplifying Your Media Placements

You’ve been waiting for that media placement your team worked so hard to secure to finally run....

5 Reasons Radio Should be Your Next Media Play

Despite what you may have heard, radio is not dead. Take my favorite on-air personality, Bobby...

5 Steps for Identifying the Right Social Media Influencers

It’s time to jump into the steps of choosing the best social influencer for your business. Sure,...

7 Tips to Keep Users Swiping Through Your Instagram Stories

So you want to post Instagram Stories, but are feeling overwhelmed by all the fonts, GIFs,...

5 Ways an Internship Program Benefits Your Bottom Line

If you run a business, you’ve probably considered hiring an intern at some point. Maybe someone...

4 Ways to Build Reporter Relationships (And Get Your Clients Placed)

As a PR professional, you don’t always get positive responses back from reporters you’re...

How Your Employees Can Become PR and Marketing Secret Weapons

If you run a business, you probably remember the moment the truth hit you like a wall of bricks:...