How to Do PR Wrong: The Trump White House Story
It’s truly astonishing that two of the most prominent PR people of 2017, Sean Spicer and Sarah...
3 Benefits of an Analyst Relations Program for Your B2B Tech Company
If you work for a B2B tech company, you’ve probably heard the term “industry analyst” by now....
3 Steps for Going Beyond the Press Release
Nearly 2,000 press releases are distributed each day, and for companies eager to share their...
Women Who Tech: Startups and 9th Graders Changing the World
Last week, I had the pleasure of attending Women Who Tech’s Startup Challenge hosted at the...
Empowered Women Empower Women: International Women’s Day
Today is International Women’s Day. It’s a time to think, act and move toward a more...
Diversity in Tech: Conflicting Thoughts from the Women’s-Only Lounge
As I prepare to attend the 5th Annual Lesbians Who Tech + Allies Summit this week, I’ve been...
5 Reasons Your Franchise Needs PR Support
When you have a thriving business with a solid business plan, it’s only natural you’ll want to...
4 Marketing Reporting Resolutions
The tools to measure the impact of public relations and other marketing initiatives...
5 Insider Strategies to Conquer your Next Trade Show
CES 2018 is, well, here. That came fast. Trade shows are the mecca for boosting brand awareness,...
Google Analytics 101: How to Track Your Website Traffic
Do you have a website? Do you have a blog? If you answered “yes” to either of these questions,...