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Integrated Media: The Key to a Successful PR Campaign

A big mistake I see in many PR campaigns is the inability to integrate earned, owned and paid...

Professional Rapper or Undercover PR Pro? PR Lessons Learned from Lil Dicky’s Earth Release

On April 18th, infamous comedian rapper (and undercover PR pro) Lil Dicky launched his new song...

5-Step Guide to Organic Influencer Engagement

In case you haven’t heard, influencer marketing is vital to your social strategy and leveraging...

5 Tips for Incorporating PR into Your Corporate Social Responsibility Strategy

You love that your company has volunteer hours and helps local nonprofits – giving back to your...

Beyond Happy Hour: Planning Events to Foster Company Culture

You’ve heard it everywhere, whether interviewing for a new job or at your own workplace, people...

How Can PR Impact the Gender Gap in Media Sources?

The gender gap has been a hot topic this past year across industries, but especially in media....

4 PR Lessons I Learned from Watching Seinfeld

If there’s one thing that lights my fire as much as landing the perfect news story, it’s nerding...

6 Tips for Amplifying Your Media Placements

You’ve been waiting for that media placement your team worked so hard to secure to finally run....

5 Reasons Radio Should be Your Next Media Play

Despite what you may have heard, radio is not dead. Take my favorite on-air personality, Bobby...

5 Steps for Identifying the Right Social Media Influencers

It’s time to jump into the steps of choosing the best social influencer for your business. Sure,...