Measuring the Marketing ROI of Your PR and Social Media Efforts
All too often, marketing and PR budgets end up on the cutting room floor due to a lack of tangible...
3 Reasons To Add Survey Management to Your PR Strategy
The media landscape is changing, and with clients looking for opportunities to remain top of mind...
How a PR Program Can Boost Lead Generation
You need more leads, but you’re not sure how PR fits into the picture. What’s the ROI on working...
BuzzSumo – Tools ROI Series
One of the benefits of hiring a PR agency is access to sophisticated monitoring tools for media....
Why Your Business Should Have an Influencer Marketing Strategy
After years of missed experiences with family, friends and co-workers due to the COVID-19 pandemic,...
How CoverageBook Provides Valuable PR Measurement – Tools ROI Series
Showing ROI in any partnership is important, but in PR, it’s crucial. Data is one of the biggest...
3 Mistakes You’re Making When Evaluating PR Measurement
The start of the year tends to be the time when one of two things happen: either a company starts...
Sprout Social – Tools ROI Series
What if I told you there was one single platform you could use to help with social media reporting,...
5 Tips To Position Your CEO as a Prominent Thought Leader
“I want a feature article in The Wall Street Journal.” Almost every PR pro has heard these words...
Signal AI – Tools ROI Series
One of the most important components of PR is showing ROI, the impact of our work and the value...