A Sales Rep from a Major Analyst Reached Out to You: Now What?
If you’re in the B2B tech space, there’s a high likelihood a sales rep for one of the major analyst...
How PR Agencies Can Become Indispensable Client Partners
The phrase, “I’m a team player,” should have vanished decades ago. When you break it down, a team...
Using Influencer Marketing as an Advertising Alternative
In a world with everyone glued to their devices 24/7, there’s not a chance you haven’t come across...
How to Effectively Execute on Paid Media
Paid media is a method in which organizations can promote their content by purchasing ad inventory...
3 Vanity Metrics You Need To Ditch To Boost Your Social Media Strategy
As marketers, we all love data, but it’s time to be honest with ourselves and stop measuring the...
5 Questions to Ask Yourself Before Meeting with a PR Agency
When I first started in sales, my skills were underdeveloped. Like many new sales people, I did a...
3 Ways PR Teams Can Use Google Analytics to Improve Media Outreach
We already know Google Analytics is a great tool to use for reporting on the success of PR and...
3 Ways to Succeed in Onboarding as a Virtual Employee
The past year has been the year of virtual. Virtual celebrations, parties, weddings, meetings and,...
How Can Public Relations Support Marketing Efforts?
Shopping data reveals that the COVID-19 pandemic shifted consumer spending habits in 2020. With...
How Does PR Contribute to Different Stages of Startup Growth?
When we first talk to a startup founder or marketing team, a common discussion item is if the...