Measuring PR Results with Google Analytics
Measuring the impact of public relations is one of the biggest struggles for PR teams today. How do...
Learning to Be a Better Ally
The death of George Floyd was a wakeup call for many Americans about how deeply systemic racism...
Why You Should Have Already Started Digital Transformation
Digital transformation: the ever-elusive concept that’s been sitting in your idea bank for years....
Marketing During a Crisis: 5 Brands That Got It Right During COVID-19
There’s no shortage of tone–deaf brands capitalizing on this global pandemic to promote their pr...
4 Ways to Boost Team Morale During A Pandemic
The COVID-19 pandemic has forced much of our country’s workforce to work remotely and stay inside...
7.5 Productivity Tips for Working from Home During COVID-19
The global spread and CDC recommendations around COVID-19 have us finding a new working normal, and...
Freelance Journalists: Your Media Secret Weapon
Picture it. The movie: “The Devil Wears Prada.” The characters: Meryl Streep as Miranda Priestly,...
What Are Software Review Sites All About?
In November, I had the pleasure of attending the ARchitect User Forum 2019. Next PR brought the...
How to Create a Winning Speaking and Award Management Strategy
Marketing teams have a lot of ground to cover – from driving demand generation and brand awareness...
Determining Instagram Influencer Value in a “Like”-Free World
Instagram has started experimenting with removing “likes” from posts across the U.S., leaving...