How Earned Media Supports Lead Generation
Marketers and sales teams are all too familiar with the sales funnel – no matter how it may vary...
How to Turn Your Employees Into Brand Advocates on LinkedIn
LinkedIn isn’t just a virtual resume platform anymore. What started its life as a place to update...
4 Key Differences Between Analyst Relations and Public Relations
Public relations has a broad definition, but at its core, PR is all about creating lasting...
Why You Need a Crisis Communications Plan (Before a Crisis Hits)
We’ve all seen how a PR crisis plays out. Whether it was CEO of Papa John’s use of racial slurs, or...
A Sales Rep from a Major Analyst Reached Out to You: Now What?
If you’re in the B2B tech space, there’s a high likelihood a sales rep for one of the major analyst...
How PR Agencies Can Become Indispensable Client Partners
The phrase, “I’m a team player,” should have vanished decades ago. When you break it down, a team...
Using Influencer Marketing as an Advertising Alternative
In a world with everyone glued to their devices 24/7, there’s not a chance you haven’t come across...
How to Effectively Execute on Paid Media
Paid media is a method in which organizations can promote their content by purchasing ad inventory...
3 Vanity Metrics You Need To Ditch To Boost Your Social Media Strategy
As marketers, we all love data, but it’s time to be honest with ourselves and stop measuring the...
5 Questions to Ask Yourself Before Meeting with a PR Agency
When I first started in sales, my skills were underdeveloped. Like many new sales people, I did a...