How a PR Program Can Boost Lead Generation
You need more leads, but you’re not sure how PR fits into the picture. What’s the ROI on working with a PR firm if your primary goal is lead generation? As society becomes more digitized and consumers increasingly demand brand authenticity, it isn’t enough to focus on traditional lead-generation efforts or paid strategies. PR needs to be leveraged to work in tandem with other marketing and advertising campaigns, integrated effectively for maximum success.
Here’s how to use a PR program to increase lead generation and build your customer base.