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How To Become a LinkedIn Influencer

A few years ago, my LinkedIn profile was a ghost town.

Today, I have almost 5K active followers growing each day. I’ve earned new business leads and opportunities to appear on podcasts. Reporters are reaching out to me asking for my comments on trending news, and posts have gone viral – I’ve even made connections with people who feel like friends even though we’ve never met in real life.

A Look Back on 2024’s Top PR Crises and What We Learned for 2025

From the CrowdStrike outage to E. coli outbreaks at Mickey D’s to...hot dog eating contest drama...

A PR Pro’s Guide to Evolving Media Strategies – part two

Let’s jump in our PR time machine – not to the 90s when PR professionals needed to fax a press...

5 Ways Accessible Healthcare Helps Build a Resilient Workforce

Did you know 42% of working-age adults were underinsured or uninsured in 2023? Access to...

3 Ways to Do PR on a Budget

PR is hard to do well, which is why good PR agencies and top in-house talent are expensive. If you...

Digital Health’s Funding Rebound: Getting Ahead With PR

Cue up Comeback Kid…after years of slowed investment and market volatility, digital health funding...

Pet PR: Raising Awareness in the Pet Industry

The pet industry is expected to reach $358 billion by 2027 (6% compounded annual growth over the...

3 Signs You Need a Messaging Workshop

Taylor Swift isn’t the only one making waves for her strong voice, imaginative storytelling and...

National Restaurant Association Show: Standing Out From Competitors

Our team recently had the pleasure of attending the National Restaurant Association Show, the...

5 Questions You Should Ask Before Hiring a PR Firm

I’ve been out of the dating game for more than 10 years (hi, Andrew!), but getting to talk to lots...