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AI-Powered PR? How To Use AI in Digital Marketing and PR Strategies

2023 just might be the year of the AI Renaissance, as the innovations we’ve imagined for years, like AI chatbots, have started to come to fruition for everyday use. In many cases, AI has seen resistance for not being accurate enough or lacking the human connection that marketing strategies require. Despite the fears, AI in digital marketing, especially AI in B2B public relations, may hold game-changing benefits.

The IPO Window Is Opening: Here’s How To Get Your Media Relations Program Ready

After a slowdown in 2022 and early 2023, the IPO window is beginning to open once again. Recently,...

How To Build Credibility as a Healthcare Thought Leader

The healthcare industry is crowded. COVID-19 sparked new advancements in science and technology and...

3 Ways To Build Relationships With B2B Tech Reporters

Reporters receive an average of 500 emails per day. Even more, there are nearly six PR pros for...

Do You or Don’t You: Is It Time for Your Organization To Exit X?

X is back to dominating headlines and boardroom discussions. (But let’s be honest, did it ever...

4 Ways To Create an Inclusive Workplace for Mental Health

Twelve-billion working days. That’s the estimated hours of productivity lost due to mental health...

Twitter/X Paywall? What We Can Expect

Elon Musk, owner of the social media platform X, formerly known as Twitter, recently announced the...

4 Reasons a PR Agency Should Manage Your Blog

Public relations is all about balance. Too many social media posts and your organization can look...

Facilitating a Crisis Comms Simulation: Tech Layoffs

Co-authored by Shelby Anderson and Marielle Farmer

One of the first lessons you learn as a PR...

Starting a PR Internship? 5 Tips To Make the Most of It

Co-authored by Gabi Drobot and Holly Brascia

Heading into senior year is beyond exciting – and,...