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How To Help Your Executives Become Thought Leaders on Social Media

Building brand awareness and thought leadership for your company isn’t possible without a robust social media strategy. You’re probably thinking, “Sure, tell me something I don’t know.” But are you focusing on a pivotal element of that social media strategy – executive social management? Simply creating content from your brand pages isn’t enough anymore.

Lessons Learned: Reflecting on the Biggest PR Crises of 2022

2022 was a year filled with public apologies. It appears we’ve entered an era where no brand or...

2023’s New Rules for Funding

Since the funding bonanza of 2021 and early 2022, venture funding rounds have slowed considerably....

3 Reasons Why Social Media Needs To Be a Top PR Tool

Gone are the days of rushing to the nearest phone or faxing physical press releases when major...

Why an Operations Team Is Necessary for PR Firms

There are so many moving parts when it comes to PR. Especially in agencies where you’re juggling...

How To Communicate Layoffs Without Landing in the Headlines

According to layoffs.fyi, which tracks terminations in real time, 387+ startups have laid off over...

Why Press Releases (Still) Aren’t Dead

An expert columnist at Built In recently published an article stating, “Death to the Press Release!...

5 Lessons We’ve Learned Through Our Summer Public Relations Internship

Written by: Tatum Spurck and Isabel Chowdhury

For college students entering their final year, the...

5 Tips To Step Up Your Pitching Game

Weeks go by quickly in the PR world when you work with such a fast-changing media landscape, and...

How PR Teams Can Use Google Analytics 4 for Measurement & Reporting

If you’re familiar with Google Analytics, you know how powerful this tool is when it comes to...