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PR Predictions for 2022

It’s that time of year again where every thought leader across industries puts pen to paper to share their predictions for the new year. As we help our clients get their thoughts out there on everything from cloud computing to The Great Resignation, you didn’t think we’d miss the chance to share our own PR predictions, did you!?

What Are Affiliate Links and How Can They Benefit Consumer Brands?

If you work with consumer-facing products, whether as a marketer, public relations professional...

5 Ways To Connect With Audiences Online Throughout the Pandemic

The COVID-19 pandemic highlighted the importance of human connection. Many people were isolated...

3 Reasons Why You Should Choose a PR Agency Over In-House PR

“Should I handle my public relations in-house or hire an agency?” This is an age-old question...

3 Benefits of Using Micro-Influencers in Your Marketing Strategy

In a world full of Instagram swipe-up links, sponsored posts and YouTube ads, influencer...

The Relationship of PR & Marketing: 4 Areas Where They Thrive

They say, “you pay for marketing; you pray for PR,” but the real art is in the relationship...

3 Components of a Successful Executive Brand-Building Campaign

It’s no secret that establishing a credible and authentic corporate brand is important, but it’s...

PR vs. Marketing: The Difference

When searching for a job in public relations, it’s common to see the majority of search results...

How Earned Media Supports Lead Generation

Marketers and sales teams are all too familiar with the sales funnel – no matter how it may vary...

How to Turn Your Employees Into Brand Advocates on LinkedIn

LinkedIn isn’t just a virtual resume platform anymore. What started its life as a place to...