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3 Reasons Your Supply Chain Company Needs a Strong PR Plan

It’s no secret the supply chain technology industry has been growing rapidly in the past five years. The COVID-19 pandemic highlighted the fragility of global supply chains (remember The Great Toilet Paper Shortage of 2020? me too), and technology companies responded. Venture investment in supply chain tech startups in 2021 alone grew 355.1% YoY compared to 2020.

How is one brand expected to stand out in all that noise? That’s where a strong PR plan comes in.

3 Reasons Every Executive Needs Regular Media Training

Have you set up media interviews for your CEO only for them to result in no coverage? While...

HIMSS24: AI, Amazon, TEFCA and Security

After a few days at HIMSS and some taxing spring break travel to Orlando, we’re taking a moment to...

Navigating Publication Shutdowns: A PR Pro’s Guide to Evolving Strategies

As PR professionals, we spend much of our day reading the news and looking for what’s trending. But...

My Experience with Apple Vision Pro: Redefining Reality and the Implications for Tomorrow

Apple’s Vision Pro is here. If you know me at all, you can already bet that my preorder was in as I...

Super Bowl Ads: The Good, the Bad and the Trends

Authored by Luke Cunningham and Shelby Anderson

The Chiefs and the Swifties may be leaving Vegas...

What We Can Learn From 2023’s Top PR Crises

While you can never predict when a PR crisis will occur, there’s no such thing as being too...

Episode 1: 2024 Predictions With CEO Heather Kelly

2024 will be an exciting year, with a lot of new trends and innovations impacting the way we work....

Key Calendar Events Shaping 2024: Preparing Your PR Strategy

Every four years, seismic events collide to create a sort of super year. Not only is there an extra...

HR Tech: 3 Reasons Your Lack of a PR Strategy Is Hurting Sales

It’s the age-old question publicists have been getting for years: What is the ROI of PR? What’s the...