When searching for a job in public relations, it’s common to see the majority of search results yielding open positions that are more akin to marketing roles. That’s because, to the untrained eye, marketing and public relations appear to be the same practice. But with a closer look, these are two very different, important specialties essential to successful business.
Marketers and sales teams are all too familiar with the sales funnel – no matter how it may vary...
LinkedIn isn’t just a virtual resume platform anymore. What started its life as a place to...
Public relations has a broad definition, but at its core, PR is all about creating lasting...
We’ve all seen how a PR crisis plays out. Whether it was CEO of Papa John’s use of racial slurs,...
If you’re in the B2B tech space, there’s a high likelihood a sales rep for one of the major...
The phrase, “I’m a team player,” should have vanished decades ago. When you break it down, a...
In a world with everyone glued to their devices 24/7, there’s not a chance you haven’t come...
Paid media is a method in which organizations can promote their content by purchasing ad...
As marketers, we all love data, but it’s time to be honest with ourselves and stop measuring the...
