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Next PR Expands Offerings With Semrush To Boost AI-Driven Visibility

Next PR, an award-winning, integrated public relations firm, today announced expanded AI offerings with Semrush, a global leader in digital brand visibility. This collaboration expands Next PR’s existing AI optimization capabilities to help brands stay visible and authoritative in the rapidly evolving landscape of AI-driven search and large language model (LLM) results.

Understanding SEO, AEO and GEO

The search landscape is transforming rapidly, driven by artificial intelligence and changing user...

AI Is Changing PR: How Brands Can Win in the Age of LLMs

Artificial intelligence (AI) is rewriting the rules of PR. With the rise of AI-powered search and...

Mastering Reddit for PR: Best Practices

Reddit is often described as the “front page of the internet,” but for PR professionals, it’s more...

The Role of PR in an AI-Driven World

The rise of large language models (LLMs) like ChatGPT, Bard and Claude has revolutionized the way...

Crisis-Proofing Your Healthcare Brand

By: Ashley Klaus and Kathleen MarchettiDid you know only 49% of U.S. companies have a formal crisis...

What Healthcare Journalists Want: 5 Insider Tips for Pitching Reporters

Let’s face it: Landing earned media in the healthcare space takes more than a compelling story. To...

How To Become a LinkedIn Influencer

A few years ago, my LinkedIn profile was a ghost town.

Today, I have almost 5K active followers...

A Look Back on 2024’s Top PR Crises and What We Learned for 2025

From the CrowdStrike outage to E. coli outbreaks at Mickey D’s to...hot dog eating contest drama...

A PR Pro’s Guide to Evolving Media Strategies – part two

Let’s jump in our PR time machine – not to the 90s when PR professionals needed to fax a press...