We’ve all seen how a PR crisis plays out. Whether it was CEO of Papa John’s use of racial slurs, or model Kendall Jenner’s infamous Pepsi campaign gone wrong, America has had a front row seat to some of the biggest public relations blunders in history, resulting in many of us asking, “How could these companies let that happen?”
If you’re in the B2B tech space, there’s a high likelihood a sales rep for one of the major...
The phrase, “I’m a team player,” should have vanished decades ago. When you break it down, a...
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Paid media is a method in which organizations can promote their content by purchasing ad...
As marketers, we all love data, but it’s time to be honest with ourselves and stop measuring the...
When I first started in sales, my skills were underdeveloped. Like many new sales people, I did...
We already know Google Analytics is a great tool to use for reporting on the success of PR and...
The past year has been the year of virtual. Virtual celebrations, parties, weddings, meetings...
Shopping data reveals that the COVID-19 pandemic shifted consumer spending habits in 2020. With...
