Crafting Content That Earns Human Trust & AI Citations
By: Sarah Carleo and Hanna Bautz
Imagine walking into a conference and seeing a robot dog dancing next to a playpen full of real-life puppies. A jarring juxtaposition, but also a fitting snapshot of the current moment in content marketing (and really, everything outside of it). We’re fascinated by what technology can do, but we’re still drawn to things that feel real.
That tension came up in all sorts of ways at Content Marketing World 2026, where AI was even harder to escape than in everyday life, and conversations about the future of content seemed to be happening in every room. Here are three takeaways that stuck with us.