Public relations has a broad definition, but at its core, PR is all about creating lasting relationships with the public, potential customers, investors, employees and the media. One relationship that’s often overlooked by marketing and PR teams is industry analysts. If your company specializes in B2B technology, developing an analyst relations strategy can result in some of the most important relationships your company can build.
We’ve all seen how a PR crisis plays out. Whether it was CEO of Papa John’s use of racial slurs,...
If you’re in the B2B tech space, there’s a high likelihood a sales rep for one of the major...
The phrase, “I’m a team player,” should have vanished decades ago. When you break it down, a...
In a world with everyone glued to their devices 24/7, there’s not a chance you haven’t come...
Paid media is a method in which organizations can promote their content by purchasing ad...
As marketers, we all love data, but it’s time to be honest with ourselves and stop measuring the...
When I first started in sales, my skills were underdeveloped. Like many new sales people, I did...
We already know Google Analytics is a great tool to use for reporting on the success of PR and...
The past year has been the year of virtual. Virtual celebrations, parties, weddings, meetings...
