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4 Key Differences Between Analyst Relations and Public Relations

Public relations has a broad definition, but at its core, PR is all about creating lasting relationships with the public, potential customers, investors, employees and the media. One relationship that’s often overlooked by marketing and PR teams is industry analysts. If your company specializes in B2B technology, developing an analyst relations strategy can result in some of the most important relationships your company can build.

A Sales Rep from a Major Analyst Reached Out to You: Now What?

If you’re in the B2B tech space, there’s a high likelihood a sales rep for one of the major...

How PR Agencies Can Become Indispensable Client Partners

The phrase, “I’m a team player,” should have vanished decades ago. When you break it down, a...

Using Influencer Marketing as an Advertising Alternative

In a world with everyone glued to their devices 24/7, there’s not a chance you haven’t come...

How to Effectively Execute on Paid Media

Paid media is a method in which organizations can promote their content by purchasing ad...

3 Vanity Metrics You Need To Ditch To Boost Your Social Media Strategy (and 3 To Track)

As marketers, we all love data, but it’s time to be honest with ourselves and stop measuring the...

5 Questions to Ask Yourself Before Meeting with a PR Agency

When I first started in sales, my skills were underdeveloped. Like many new sales people, I did...

3 Ways to Succeed in Onboarding as a Virtual Employee

The past year has been the year of virtual. Virtual celebrations, parties, weddings, meetings...