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Twitter/X Paywall? What We Can Expect

Elon Musk, owner of the social media platform X, formerly known as Twitter, recently announced the company may introduce a paywall for all users to have the ability to view and upload posts. The reason given? To reduce the number of bots on the platform.

In the year since Musk took control over Twitter, the platform has shown to be a source of constant change for PR pros. From a complete overhaul to how verified checkmarks are distributed to the introduction of a rival with Meta’s Threads, this proposed monthly subscription is another shift in how users will view and use the platform.

4 Reasons a PR Agency Should Manage Your Blog

Public relations is all about balance. Too many social media posts and your organization can look...

Facilitating a Crisis Comms Simulation: Tech Layoffs

Co-authored by Shelby Anderson and Marielle Farmer

One of the first lessons you learn as a PR...

Starting a PR Internship? 5 Tips To Make the Most of It

Co-authored by Gabi Drobot and Holly Brascia

Heading into senior year is beyond exciting – and,...

4 Ways To Align PR and Sales To Drive ROI

As we face a continued economic downturn, companies are constantly looking to build pipeline and...

Threads: What We Know From Day One

Meta yesterday launched Threads, a new social platform, and essentially a rival to Twitter, that...

5 Tips To Master Influencer Marketing

Co-authored by Julie Solomon and Chris McMillion

Did you know 89% of marketers who currently engage...

How To Run a Community Relations Program for a Clean Energy Project

Recent legislation, such as the Inflation Reduction Act of 2022, has increased incentives for clean...

3 Ways an Awards Strategy Contributes to Your Marketing Funnel

You won an award – congrats! You might be wondering to yourself, now what? The good news is the...

3 Ways To Gain PR Experience Without a PR Internship

Flashback to the spring of 2020, I was in my third year of college preparing to spend my summer in...