How We Measure PR Success Beyond Impressions and KPIs
Measurement is the key component that enables PR to reach its full potential. Yet it also remainsPR’s biggest challenge.Inthe early days of PR, success was measured by exposure. Today, it’s evaluated by impact. Impact is more difficult to measure than exposure, as it is determined by reputation, relationships and long-term influence rather than quantifiable metrics. While teams often default to metrics like media placements, share of voice and engagement rates, this data doesn’t tell the entire story.