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BuzzSumo – Tools ROI Series

One of the benefits of hiring a PR agency is access to sophisticated monitoring tools for media....

Why Your Business Should Have an Influencer Marketing Strategy

After years of missed experiences with family, friends and co-workers due to the COVID-19 pandemic,...

How CoverageBook Provides Valuable PR Measurement – Tools ROI Series

Showing ROI in any partnership is important, but in PR, it’s crucial. Data is one of the biggest...

3 Mistakes You’re Making When Evaluating PR Measurement

The start of the year tends to be the time when one of two things happen: either a company starts...

Sprout Social – Tools ROI Series

What if I told you there was one single platform you could use to help with social media reporting,...

5 Tips To Position Your CEO as a Prominent Thought Leader

“I want a feature article in The Wall Street Journal.” Almost every PR pro has heard these words...

Signal AI – Tools ROI Series

 

One of the most important components of PR is showing ROI, the impact of our work and the value...

Why Social Media Marketing Is Important for All Businesses

Social media has become an integral part of our daily lives and an important asset for businesses...

Proving the Value of PR & Marketing – Tools ROI Series

Every year, we survey our clients and ask about their goals. The main concern we hear is...

How To Market Your Mission-Focused Brand

Non-profit and mission-driven organizations do impactful work – that’s why they need marketing to...