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Signal AI – Tools ROI Series

 

One of the most important components of PR is showing ROI, the impact of our work and the value...

Why Social Media Marketing Is Important for All Businesses

Social media has become an integral part of our daily lives and an important asset for businesses...

Proving the Value of PR & Marketing – Tools ROI Series

Every year, we survey our clients and ask about their goals. The main concern we hear is...

How To Market Your Mission-Focused Brand

Non-profit and mission-driven organizations do impactful work – that’s why they need marketing to...

PR Predictions for 2022

It’s that time of year again where every thought leader across industries puts pen to paper to...

What Are Affiliate Links and How Can They Benefit Consumer Brands?

If you work with consumer-facing products, whether as a marketer, public relations professional or...

5 Ways To Connect With Audiences Online Throughout the Pandemic

The COVID-19 pandemic highlighted the importance of human connection. Many people were isolated and...

3 Reasons Why You Should Choose a PR Agency Over In-House PR

“Should I handle my public relations in-house or hire an agency?” This is an age-old question among...

3 Benefits of Using Micro-Influencers in Your Marketing Strategy

In a world full of Instagram swipe-up links, sponsored posts and YouTube ads, influencer marketing...

The Relationship of PR & Marketing: 4 Areas Where They Thrive

They say, “you pay for marketing; you pray for PR,” but the real art is in the relationship between...