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Key Calendar Events Shaping 2024: Preparing Your PR Strategy

Every four years, seismic events collide to create a sort of super year. Not only is there an extra...

HR Tech: 3 Reasons Your Lack of a PR Strategy Is Hurting Sales

It’s the age-old question publicists have been getting for years: What is the ROI of PR? What’s the...

AI-Powered PR? How To Use AI in Digital Marketing and PR Strategies

2023 just might be the year of the AI Renaissance, as the innovations we’ve imagined for years,...

The IPO Window Is Opening: Here’s How To Get Your Media Relations Program Ready

With recent job growth, a strong GDP and inflation slowing down, the IPO window is starting to open...

How To Build Credibility as a Healthcare Thought Leader

The healthcare industry is crowded. COVID-19 sparked new advancements in science and technology and...

3 Ways To Build Relationships With B2B Tech Reporters

Reporters receive an average of 500 emails per day. Even more, there are nearly six PR pros for...

Do You or Don’t You: Is It Time for Your Organization To Exit X?

X is back to dominating headlines and boardroom discussions. (But let’s be honest, did it ever...

4 Ways To Create an Inclusive Workplace for Mental Health

Twelve-billion working days. That’s the estimated hours of productivity lost due to mental health...

Twitter/X Paywall? What We Can Expect

Elon Musk, owner of the social media platform X, formerly known as Twitter, recently announced the...

4 Reasons a PR Agency Should Manage Your Blog

Public relations is all about balance. Too many social media posts and your organization can look...