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Learning to Be a Better Ally

The death of George Floyd was a wakeup call for many Americans about how deeply systemic racism...

Innovate or Fail: Why You Should Have Already Started Digital Transformation

Digital transformation: the ever-elusive concept that’s been sitting in your idea bank for...

Marketing During a Crisis: 5 Brands That Got It Right During COVID-19

There’s no shortage of tonedeaf brands capitalizing on this global pandemic to promote their pr...

4 Ways to Boost Team Morale During A Pandemic

The COVID-19 pandemic has forced much of our country’s workforce to work remotely and stay...

7.5 Productivity Tips for Working from Home During COVID-19

The global spread and CDC recommendations around COVID-19 have us finding a new working normal,...

Freelance Journalists: Your Media Secret Weapon

Picture it. The movie: “The Devil Wears Prada.” The characters: Meryl Streep as Miranda...

What Are Software Review Sites All About?

In November, I had the pleasure of attending the ARchitect User Forum 2019. Next PR brought the...

How to Create a Winning Speaking and Award Management Strategy

Marketing teams have a lot of ground to cover – from driving demand generation and brand...

Determining Instagram Influencer Value in a “Like”-Free World

Instagram has started experimenting with removing “likes” from posts across the U.S., leaving...

What Can PR Pros Learn from Black Friday?

Nearly 75% of adults in the United States shopped over Thanksgiving weekend in 2018. And this...