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What Healthcare Journalists Want: 5 Insider Tips for Pitching Reporters

Let’s face it: Landing earned media in the healthcare space takes more than a compelling story. To break through the noise, you need to understand what healthcare journalists are looking for, and, most importantly, and how to deliver it. Here are some insider tips to hooking reporter interest:

How To Become a LinkedIn Influencer

A few years ago, my LinkedIn profile was a ghost town.

Today, I have almost 5K active followers...

A Look Back on 2024’s Top PR Crises and What We Learned for 2025

From the CrowdStrike outage to E. coli outbreaks at Mickey D’s to...hot dog eating contest drama...

A PR Pro’s Guide to Evolving Media Strategies – part two

Let’s jump in our PR time machine – not to the 90s when PR professionals needed to fax a press...

5 Ways Accessible Healthcare Helps Build a Resilient Workforce

Did you know 42% of working-age adults were underinsured or uninsured in 2023? Access to...

3 Ways to Do PR on a Budget

PR is hard to do well, which is why good PR agencies and top in-house talent are expensive. If you...

Digital Health’s Funding Rebound: Getting Ahead With PR

Cue up Comeback Kid…after years of slowed investment and market volatility, digital health funding...

Pet PR: Raising Awareness in the Pet Industry

The pet industry is expected to reach $358 billion by 2027 (6% compounded annual growth over the...

3 Signs You Need a Messaging Workshop

Taylor Swift isn’t the only one making waves for her strong voice, imaginative storytelling and...

National Restaurant Association Show: Standing Out From Competitors

Our team recently had the pleasure of attending the National Restaurant Association Show, the...