The search landscape is transforming rapidly, driven by artificial intelligence and changing user behavior. While search engine optimization (SEO) remains relevant, answer engine optimization (AEO) and generative engine optimization (GEO) have emerged, reshaping how brands are discovered and engaged with in today’s digital world. Understanding each is essential for brands that want to thrive.
Artificial intelligence (AI) is rewriting the rules of PR. With the rise of AI-powered search and...
Reddit is often described as the “front page of the internet,” but for PR professionals, it’s more...
The rise of large language models (LLMs) like ChatGPT, Bard and Claude has revolutionized the way...
By: Ashley Klaus and Kathleen MarchettiDid you know only 49% of U.S. companies have a formal crisis...
Let’s face it: Landing earned media in the healthcare space takes more than a compelling story. To...
A few years ago, my LinkedIn profile was a ghost town.
Today, I have almost 5K active followers...
From the CrowdStrike outage to E. coli outbreaks at Mickey D’s to...hot dog eating contest drama...
Let’s jump in our PR time machine – not to the 90s when PR professionals needed to fax a press...
Did you know 42% of working-age adults were underinsured or uninsured in 2023? Access to...
