How AI Has Changed the PR Game (and Why It Matters Now)
I’ve been in the PR world for many years, and one of my favorite things to watch has been the shift in the holy grail – from clients asking to appear on Oprah to meetings at the White House to moving up to the front page of Google (all things we've landed here at Next PR 😉). Well, the story has changed again. Now, consumers are no longer just searching on Google; they're asking LLMs like ChatGPT and Claude to guide business decisions, and our clients need to make sure their brands are visible in these new search engines.