Elon Musk, owner of the social media platform X, formerly known as Twitter, recently announced the company may introduce a paywall for all users to have the ability to view and upload posts. The reason given? To reduce the number of bots on the platform.
In the year since Musk took control over Twitter, the platform has shown to be a source of constant change for PR pros. From a complete overhaul to how verified checkmarks are distributed to the introduction of a rival with Meta’s Threads, this proposed monthly subscription is another shift in how users will view and use the platform.