For years, PR reporting has been relatively predictable. Clients would ask some version of: How much coverage did we earn? What was the reach? How did our share of voice compare to competitors? Which stories performed best and how much website traffic did PR drive?
When I started my PR career, AI could already draft a pitch, curate a list of reporters, uncover...
Measurement is the key component that enables PR to reach its full potential. Yet it also remains...
AI is rapidly redefining the landscape for marketers and PR pros alike. In fact, 61% of marketers...
PR doesn’t stop at shaping headlines; it shapes how AI systems understand your brand and your...
If I had a nickel for every time someone asked me, "Aren't press releases dead?" I'd be retired by...
PR has evolved drastically over the years, but one element has remained consistent: pitching the...
Let’s start with a quick game of two truths and a lie:
When people think about PR, they tend to think about headlines, big moments and buzz. Coverage...
There’s no question that large language models (LLMs) are reshaping digital marketing and PR....
