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Why Social Media Marketing Is Important for All Businesses

Social media has become an integral part of our daily lives and an important asset for businesses looking to grow and scale. In 2021, 3.6B people used social media, but the number is rising daily and is projected to hit 4.41B in 2025. That’s a lot of potential eyes on your brand! Whether you’re looking to build brand awareness, advertise a product or engage online communities, social media marketing is a must-have for business success.

Proving the Value of PR & Marketing – Tools ROI Series

Every year, we survey our clients and ask about their goals. The main concern we hear is...

How To Market Your Mission-Focused Brand

Non-profit and mission-driven organizations do impactful work – that’s why they need marketing...

PR Predictions for 2022

It’s that time of year again where every thought leader across industries puts pen to paper to...

What Are Affiliate Links and How Can They Benefit Consumer Brands?

If you work with consumer-facing products, whether as a marketer, public relations professional...

5 Ways To Connect With Audiences Online Throughout the Pandemic

The COVID-19 pandemic highlighted the importance of human connection. Many people were isolated...

3 Reasons Why You Should Choose a PR Agency Over In-House PR

“Should I handle my public relations in-house or hire an agency?” This is an age-old question...

3 Benefits of Using Micro-Influencers in Your Marketing Strategy

In a world full of Instagram swipe-up links, sponsored posts and YouTube ads, influencer...

The Relationship of PR & Marketing: 4 Areas Where They Thrive

They say, “you pay for marketing; you pray for PR,” but the real art is in the relationship...

3 Components of a Successful Executive Brand-Building Campaign

It’s no secret that establishing a credible and authentic corporate brand is important, but it’s...