AI is rapidly redefining the landscape for marketers and PR pros alike. In fact, 61% of marketers believe that marketing is experiencing its biggest disruption in 20 years due to AI, according to HubSpot’s 2026 State of Marketing report. But many haven’t figured out how to use AI without losing the innately human element of their brand.
PR doesn’t stop at shaping headlines; it shapes how AI systems understand your brand and your...
If I had a nickel for every time someone asked me, "Aren't press releases dead?" I'd be retired by...
PR has evolved drastically over the years, but one element has remained consistent: pitching the...
Let’s start with a quick game of two truths and a lie:
When people think about PR, they tend to think about headlines, big moments and buzz. Coverage...
There’s no question that large language models (LLMs) are reshaping digital marketing and PR....
I’ve been in the PR world for many years, and one of my favorite things to watch has been the shift...
Next PR, an award-winning, integrated public relations firm, today announced expanded AI offerings...
The search landscape is transforming rapidly, driven by artificial intelligence and changing user...
