Pet PR: Raising Awareness in the Pet Industry
The pet industry is expected to reach $358 billion by 2027 (6% compounded annual growth over the next five years). Much of that growth can be attributed to the rise of smart pet tech.
In addition to the surge in tech products, animals are top of mind for a different reason: Shelters across the country are more crowded than ever due to a turbulent economy and post-COVID animal surrenders.