How To Optimize Press Releases for AI and Why It Matters More Than Ever
If I had a nickel for every time someone asked me, "Aren't press releases dead?" I'd be retired by now. The truth? In the age of AI, press releases matter more than ever.
What Makes a Pitch Stand Out in 2026
PR has evolved drastically over the years, but one element has remained consistent: pitching the...
AI Lessons Learned: Where AI Still Falls Short in PR
Let’s start with a quick game of two truths and a lie:
- The more media coverage you have, the...
The Most Underrated PR Tool That Actually Drives Results
When people think about PR, they tend to think about headlines, big moments and buzz. Coverage...
AI Lessons Learned: Starting Your AI Optimization Journey
There’s no question that large language models (LLMs) are reshaping digital marketing and PR....
How AI Has Changed the PR Game (and Why It Matters Now)
I’ve been in the PR world for many years, and one of my favorite things to watch has been the shift...
Next PR Expands Offerings With Semrush To Boost AI-Driven Visibility
Next PR, an award-winning, integrated public relations firm, today announced expanded AI offerings...
Understanding SEO, AEO and GEO
The search landscape is transforming rapidly, driven by artificial intelligence and changing user...
AI Is Changing PR: How Brands Can Win in the Age of LLMs
Artificial intelligence (AI) is rewriting the rules of PR. With the rise of AI-powered search and...
Mastering Reddit for PR: Best Practices
Reddit is often described as the “front page of the internet,” but for PR professionals, it’s more...