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National Restaurant Association Show: Standing Out From Competitors

Our team recently had the pleasure of attending the National Restaurant Association Show, the largest gathering of food service pros in the Western Hemisphere. With over 2,200 exhibitors and 900 different product categories, setting your brand apart from the competition is challenging. As PR pros, our team noted some key strategies at the show this year that played a crucial role in enhancing brands’ visibility.

5 Questions You Should Ask Before Hiring a PR Firm

I’ve been out of the dating game for more than 10 years (hi, Andrew!), but getting to talk to lots...

3 Reasons Your Supply Chain Company Needs a Strong PR Plan

It’s no secret the supply chain technology industry has been growing rapidly in the past five...

3 Reasons Every Executive Needs Regular Media Training

Have you set up media interviews for your CEO only for them to result in no coverage? While...

HIMSS24: AI, Amazon, TEFCA and Security

After a few days at HIMSS and some taxing spring break travel to Orlando, we’re taking a moment to...

Navigating Publication Shutdowns: A PR Pro’s Guide to Evolving Strategies

As PR professionals, we spend much of our day reading the news and looking for what’s trending. But...

My Experience with Apple Vision Pro: Redefining Reality and the Implications for Tomorrow

Apple’s Vision Pro is here. If you know me at all, you can already bet that my preorder was in as I...

Super Bowl Ads: The Good, the Bad and the Trends

Authored by Luke Cunningham and Shelby Anderson

The Chiefs and the Swifties may be leaving Vegas...

What We Can Learn From 2023’s Top PR Crises

While you can never predict when a PR crisis will occur, there’s no such thing as being too...

Episode 1: 2024 Predictions With CEO Heather Kelly

2024 will be an exciting year, with a lot of new trends and innovations impacting the way we work....