Why Brand Advocacy Is Key to Your Company’s Success in 2023
Gone are the days of ignoring your Glassdoor reviews and assuming your team members are posting about your brand on social. Customers want to work with brands they can trust – they’re checking you out on social media, reading reviews of your company, even browsing your executives’ LinkedIn pages. To demonstrate brand health and authenticity, “word of mouth” marketing is key. Enter: brand advocacy.
Here are four elements your company should focus on to boost brand advocacy in 2023.