Reddit is often described as the “front page of the internet,” but for PR professionals, it’s more like a town hall – raw, real and community driven. With over 100,000 active communities, better known as subreddits, Reddit offers a unique opportunity for brands to engage with niche audiences in meaningful ways. However, unlike other social platforms, Reddit demands authenticity, transparency and a deep respect for its culture.
The rise of large language models (LLMs) like ChatGPT, Bard and Claude has revolutionized the way...
By: Ashley Klaus and Kathleen MarchettiDid you know only 49% of U.S. companies have a formal crisis...
Let’s face it: Landing earned media in the healthcare space takes more than a compelling story. To...
A few years ago, my LinkedIn profile was a ghost town.
Today, I have almost 5K active followers...
From the CrowdStrike outage to E. coli outbreaks at Mickey D’s to...hot dog eating contest drama...
Let’s jump in our PR time machine – not to the 90s when PR professionals needed to fax a press...
Did you know 42% of working-age adults were underinsured or uninsured in 2023? Access to...
PR is hard to do well, which is why good PR agencies and top in-house talent are expensive. If you...
Cue up Comeback Kid…after years of slowed investment and market volatility, digital health funding...
