Next PR Expands Offerings With Semrush To Boost AI-Driven Visibility

Next PR, an award-winning, integrated public relations firm, today announced expanded AI offerings with Semrush, a global leader in digital brand visibility. This collaboration expands Next PR’s existing AI optimization capabilities to help brands stay visible and authoritative in the rapidly evolving landscape of AI-driven search and large language model (LLM) results.

With one of the strongest AI visibility offerings on the market, Semrush's AI optimization equips Next PR with insights and data to analyze its clients’ presence across AI-driven search platforms, including ChatGPT, Gemini, Perplexity and Claude. By providing a comprehensive view of the digital presence of clientele, the offering will give Next PR the insights needed to guide strategic recommendations on how to improve brand visibility.

The Role of PR in an AI-Driven World

With 96% of AI citations coming from PR content, the ability to be recognized as a credible source by AI tools has become essential for achieving brand success and visibility. Next PR’s AI optimization services leverage insights from LLMs, like ChatGPT, Claude and Perplexity, to ensure clients’ messaging appears as top answers in AI searches, enhancing visibility beyond traditional media.

“Artificial intelligence is reshaping how brands earn attention, and public relations is at the center of that transformation,” said Nicole Paleologus, managing director at Next PR. “With LLMs now guiding how people discover and evaluate companies, brand success depends on content that AI recognizes as credible and authoritative. By optimizing PR strategies for AI, Next PR is guiding brands on how to stay visible, build trust and ensure their narratives rise to the top in this new era of search.”

Existing AI Services

Next PR’s AI optimization team offers services including:

• Use of AI tools to discover actual user queries that are then reverse-engineered into stories secured for clients
• Tailored media outreach that increases discoverability in LLM search results
• Website audit with recommendations on how to optimize for AI
• Share of model analysis to pinpoint when and how often a brand appears in LLM search queries
• Citation analysis, which provides insight into where a brand and/or its competitors are being mentioned
• Sentiment analysis to understand how a brand is being presented across various LLMs
• Answer Engine Optimization (AEO) to optimize content to appear in a search or be shown as a direct answer when a user asks AI a question
• Generative Engine Optimization (GEO) to help a brand show up in AI-generated
  summaries
• Measures and analyzes website traffic from LLMs

Semrush enhances Next PR’s existing expertise in AI-driven communications, providing clients with advanced data, insights and tools to maximize brand impact.

Next PR’s AI Services

To learn more about Next PR’s AI services and its Semrush-powered offerings, click here. To explore how Next PR can help boost brand visibility in the age of AI, click here.

About Next PR

Next PR is an award-winning public relations firm with one major focus: results. The firm is agile, fresh and hyper-focused on helping clients achieve their next big PR goals. Next PR is proud to boast the best and brightest minds from coast to coast, but more than that, it brings the fun – and the motivation – every single day. The company has been selected as a Top Place to Work by PR News, has been named to PRNEWS' Agency Elite Top 120 list for seven consecutive years, is Great Place to Work® certified and is a 10-time honoree as a Best Adoption-Friendly Workplace by the Dave Thomas Foundation. Team members are consistently selected as PR Rising Stars and Communicators of the Year. Founded in 1978, the firm has evolved with footprints in Chicago, Denver, San Francisco, Philadelphia and Colorado Springs.