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PR vs. Marketing: The Difference

When searching for a job in public relations, it’s common to see the majority of search results...

How Earned Media Supports Lead Generation

Marketers and sales teams are all too familiar with the sales funnel – no matter how it may vary...

How to Turn Your Employees Into Brand Advocates on LinkedIn

LinkedIn isn’t just a virtual resume platform anymore. What started its life as a place to...

4 Key Differences Between Analyst Relations and Public Relations

Public relations has a broad definition, but at its core, PR is all about creating lasting...

A Sales Rep from a Major Analyst Reached Out to You: Now What?

If you’re in the B2B tech space, there’s a high likelihood a sales rep for one of the major...

How PR Agencies Can Become Indispensable Client Partners

The phrase, “I’m a team player,” should have vanished decades ago. When you break it down, a...

Using Influencer Marketing as an Advertising Alternative

In a world with everyone glued to their devices 24/7, there’s not a chance you haven’t come...

How to Effectively Execute on Paid Media

Paid media is a method in which organizations can promote their content by purchasing ad...

3 Vanity Metrics You Need To Ditch To Boost Your Social Media Strategy (and 3 To Track)

As marketers, we all love data, but it’s time to be honest with ourselves and stop measuring the...