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3 Reasons Why Social Media Needs To Be a Top PR Tool

Gone are the days of rushing to the nearest phone or faxing physical press releases when major...

Why an Operations Team Is Necessary for PR Firms

There are so many moving parts when it comes to PR. Especially in agencies where you’re juggling...

How To Communicate Layoffs Without Landing in the Headlines

According to layoffs.fyi, which tracks terminations in real time, 387+ startups have laid off over...

Why Press Releases (Still) Aren’t Dead

An expert columnist at Built In recently published an article stating, “Death to the Press Release!...

5 Lessons We’ve Learned Through Our Summer Public Relations Internship

Written by: Tatum Spurck and Isabel Chowdhury

For college students entering their final year, the...

5 Tips To Step Up Your Pitching Game

Weeks go by quickly in the PR world when you work with such a fast-changing media landscape, and...

How PR Teams Can Use Google Analytics 4 for Measurement & Reporting

If you’re familiar with Google Analytics, you know how powerful this tool is when it comes to...

Measuring the Marketing ROI of Your PR and Social Media Efforts

All too often, marketing and PR budgets end up on the cutting room floor due to a lack of tangible...

3 Reasons To Add Survey Management To Your PR Strategy

The media landscape is changing, and with clients looking for opportunities to remain top of mind...

How a PR Program Can Boost Lead Generation

You need more leads, but you’re not sure how PR fits into the picture. What’s the ROI on working...