AI Lessons Learned: Rethinking What PR Measurement Means
For years, PR reporting has been relatively predictable. Clients would ask some version of: How...
Finding the Humanity in PR: Balancing PR Essentials and AI
When I started my PR career, AI could already draft a pitch, curate a list of reporters, uncover...
How We Measure PR Success Beyond Impressions and KPIs
Measurement is the key component that enables PR to reach its full potential. Yet it also remains...
How To Leverage AI Insights Within Your Marketing Efforts
AI is rapidly redefining the landscape for marketers and PR pros alike. In fact, 61% of marketers...
PR in the Age of AI: Building Trust and Visibility
PR doesn’t stop at shaping headlines; it shapes how AI systems understand your brand and your...
How To Optimize Press Releases for AI and Why It Matters More Than Ever
If I had a nickel for every time someone asked me, "Aren't press releases dead?" I'd be retired by...
What Makes a Pitch Stand Out in 2026
PR has evolved drastically over the years, but one element has remained consistent: pitching the...
AI Lessons Learned: Where AI Still Falls Short in PR
Let’s start with a quick game of two truths and a lie:
- The more media coverage you have, the...
The Most Underrated PR Tool That Actually Drives Results
When people think about PR, they tend to think about headlines, big moments and buzz. Coverage...
AI Lessons Learned: Starting Your AI Optimization Journey
There’s no question that large language models (LLMs) are reshaping digital marketing and PR....