Why You Need a Crisis Communications Plan (Before a Crisis Hits)
We’ve all seen how a PR crisis plays out. Whether it was CEO of Papa John’s use of racial slurs,...
A Sales Rep from a Major Analyst Reached Out to You: Now What?
If you’re in the B2B tech space, there’s a high likelihood a sales rep for one of the major...
How PR Agencies Can Become Indispensable Client Partners
The phrase, “I’m a team player,” should have vanished decades ago. When you break it down, a...
Using Influencer Marketing as an Advertising Alternative
In a world with everyone glued to their devices 24/7, there’s not a chance you haven’t come...
How to Effectively Execute on Paid Media
Paid media is a method in which organizations can promote their content by purchasing ad...
3 Vanity Metrics You Need To Ditch To Boost Your Social Media Strategy (and 3 To Track)
As marketers, we all love data, but it’s time to be honest with ourselves and stop measuring the...
5 Questions to Ask Yourself Before Meeting with a PR Agency
When I first started in sales, my skills were underdeveloped. Like many new sales people, I did...
3 Ways PR Teams Can Use Google Analytics to Improve Media Outreach
We already know Google Analytics is a great tool to use for reporting on the success of PR and...
3 Ways to Succeed in Onboarding as a Virtual Employee
The past year has been the year of virtual. Virtual celebrations, parties, weddings, meetings...
How Can Public Relations Support Marketing Efforts?
Shopping data reveals that the COVID-19 pandemic shifted consumer spending habits in 2020. With...