Mastering Reddit for PR: Best Practices
Reddit is often described as the “front page of the internet,” but for PR professionals, it’s more...
The Role of PR in an AI-Driven World
The rise of large language models (LLMs) like ChatGPT, Bard and Claude has revolutionized the way...
Crisis-Proofing Your Healthcare Brand
By: Ashley Klaus and Kathleen MarchettiDid you know only 49% of U.S. companies have a formal crisis...
What Healthcare Journalists Want: 5 Insider Tips for Pitching Reporters
Let’s face it: Landing earned media in the healthcare space takes more than a compelling story. To...
How To Become a LinkedIn Influencer
A few years ago, my LinkedIn profile was a ghost town.
Today, I have almost 5K active followers...
A Look Back on 2024’s Top PR Crises and What We Learned for 2025
From the CrowdStrike outage to E. coli outbreaks at Mickey D’s to...hot dog eating contest drama...
A PR Pro’s Guide to Evolving Media Strategies – part two
Let’s jump in our PR time machine – not to the 90s when PR professionals needed to fax a press...
5 Ways Accessible Healthcare Helps Build a Resilient Workforce
Did you know 42% of working-age adults were underinsured or uninsured in 2023? Access to...
3 Ways to Do PR on a Budget
PR is hard to do well, which is why good PR agencies and top in-house talent are expensive. If you...
Digital Health’s Funding Rebound: Getting Ahead With PR
Cue up Comeback Kid…after years of slowed investment and market volatility, digital health funding...