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HIMSS24: AI, Amazon, TEFCA and Security

After a few days at HIMSS and some taxing spring break travel to Orlando, we’re taking a moment to...

Navigating Publication Shutdowns: A PR Pro’s Guide to Evolving Strategies

As PR professionals, we spend much of our day reading the news and looking for what’s trending. But...

My Experience with Apple Vision Pro: Redefining Reality and the Implications for Tomorrow

Apple’s Vision Pro is here. If you know me at all, you can already bet that my preorder was in as I...

Super Bowl Ads: The Good, the Bad and the Trends

Authored by Luke Cunningham and Shelby Anderson

The Chiefs and the Swifties may be leaving Vegas...

What We Can Learn From 2023’s Top PR Crises

While you can never predict when a PR crisis will occur, there’s no such thing as being too...

Episode 1: 2024 Predictions With CEO Heather Kelly

2024 will be an exciting year, with a lot of new trends and innovations impacting the way we work....

Key Calendar Events Shaping 2024: Preparing Your PR Strategy

Every four years, seismic events collide to create a sort of super year. Not only is there an extra...

HR Tech: 3 Reasons Your Lack of a PR Strategy Is Hurting Sales

It’s the age-old question publicists have been getting for years: What is the ROI of PR? What’s the...

AI-Powered PR? How To Use AI in Digital Marketing and PR Strategies

2023 just might be the year of the AI Renaissance, as the innovations we’ve imagined for years,...

The IPO Window Is Opening: Here’s How To Get Your Media Relations Program Ready

With recent job growth, a strong GDP and inflation slowing down, the IPO window is starting to open...