Why Social Media Marketing Is Important for All Businesses
Social media has become an integral part of our daily lives and an important asset for...
Proving the Value of PR & Marketing – Tools ROI Series
Every year, we survey our clients and ask about their goals. The main concern we hear is...
How To Market Your Mission-Focused Brand
Non-profit and mission-driven organizations do impactful work – that’s why they need marketing...
PR Predictions for 2022
It’s that time of year again where every thought leader across industries puts pen to paper to...
What Are Affiliate Links and How Can They Benefit Consumer Brands?
If you work with consumer-facing products, whether as a marketer, public relations professional...
5 Ways To Connect With Audiences Online Throughout the Pandemic
The COVID-19 pandemic highlighted the importance of human connection. Many people were isolated...
3 Reasons Why You Should Choose a PR Agency Over In-House PR
“Should I handle my public relations in-house or hire an agency?” This is an age-old question...
3 Benefits of Using Micro-Influencers in Your Marketing Strategy
In a world full of Instagram swipe-up links, sponsored posts and YouTube ads, influencer...
The Relationship of PR & Marketing: 4 Areas Where They Thrive
They say, “you pay for marketing; you pray for PR,” but the real art is in the relationship...
3 Components of a Successful Executive Brand-Building Campaign
It’s no secret that establishing a credible and authentic corporate brand is important, but it’s...