How AI Has Changed the PR Game (and Why It Matters Now)
I’ve been in the PR world for many years, and one of my favorite things to watch has been the shift...
Next PR Expands Offerings With Semrush To Boost AI-Driven Visibility
Next PR, an award-winning, integrated public relations firm, today announced expanded AI offerings...
Understanding SEO, AEO and GEO
The search landscape is transforming rapidly, driven by artificial intelligence and changing user...
AI Is Changing PR: How Brands Can Win in the Age of LLMs
Artificial intelligence (AI) is rewriting the rules of PR. With the rise of AI-powered search and...
Mastering Reddit for PR: Best Practices
Reddit is often described as the “front page of the internet,” but for PR professionals, it’s more...
The Role of PR in an AI-Driven World
The rise of large language models (LLMs) like ChatGPT, Bard and Claude has revolutionized the way...
Crisis-Proofing Your Healthcare Brand
By: Ashley Klaus and Kathleen MarchettiDid you know only 49% of U.S. companies have a formal crisis...
What Healthcare Journalists Want: 5 Insider Tips for Pitching Reporters
Let’s face it: Landing earned media in the healthcare space takes more than a compelling story. To...
How To Become a LinkedIn Influencer
A few years ago, my LinkedIn profile was a ghost town.
Today, I have almost 5K active followers...
A Look Back on 2024’s Top PR Crises and What We Learned for 2025
From the CrowdStrike outage to E. coli outbreaks at Mickey D’s to...hot dog eating contest drama...