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How PR Teams Can Use Google Analytics 4 for Measurement & Reporting

If you’re familiar with Google Analytics, you know how powerful this tool is when it comes to...

Measuring the Marketing ROI of Your PR and Social Media Efforts

All too often, marketing and PR budgets end up on the cutting room floor due to a lack of tangible...

3 Reasons To Add Survey Management To Your PR Strategy

The media landscape is changing, and with clients looking for opportunities to remain top of mind...

How a PR Program Can Boost Lead Generation

You need more leads, but you’re not sure how PR fits into the picture. What’s the ROI on working...

BuzzSumo – Tools ROI Series

One of the benefits of hiring a PR agency is access to sophisticated monitoring tools for media....

Why Your Business Should Have an Influencer Marketing Strategy

After years of missed experiences with family, friends and co-workers due to the COVID-19 pandemic,...

How CoverageBook Provides Valuable PR Measurement – Tools ROI Series

Showing ROI in any partnership is important, but in PR, it’s crucial. Data is one of the biggest...

3 Mistakes You’re Making When Evaluating PR Measurement

The start of the year tends to be the time when one of two things happen: either a company starts...

Sprout Social – Tools ROI Series

What if I told you there was one single platform you could use to help with social media reporting,...

5 Tips To Position Your CEO as a Prominent Thought Leader

“I want a feature article in The Wall Street Journal.” Almost every PR pro has heard these words...