What Are Software Review Sites All About?
In November, I had the pleasure of attending the ARchitect User Forum 2019. Next PR brought the...
How to Create a Winning Speaking and Award Management Strategy
Marketing teams have a lot of ground to cover – from driving demand generation and brand awareness...
Determining Instagram Influencer Value in a “Like”-Free World
Instagram has started experimenting with removing “likes” from posts across the U.S., leaving...
What Can PR Pros Learn from Black Friday?
Nearly 75% of adults in the United States shopped over Thanksgiving weekend in 2018. And this year,...
Hop on Brewery Marketing: 4 PR Playbook Tips
The brewery industry hit a new record high of 7,000 breweries operating in the U.S. last year, with...
Teamwork Lessons PR Pros Can Learn from Lindsey Vonn
I was fortunate to sit in on a Denver Startup Week session, Women Who Mean Business, with U.S....
Why Your HR Startup Should Invest in PR
In today’s candidate-driven job market, employers need innovative tools to find and retain top...
How to Write a Press Release and Why It’s Still Valuable
“Are press releases dead?” In the 10+ years I have been working in PR, this is a popular question I...
The Power of UTM Parameters
As marketing professionals, we know content is king. Whether we’re talking about the content on...
Integrated Media: The Key to a Successful PR Campaign
A big mistake I see in many PR campaigns is the inability to integrate earned, owned and paid media...