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How Your Employees Can Become PR and Marketing Secret Weapons

If you run a business, you probably remember the moment the truth hit you like a wall of bricks:...

Facebook vs. Starbucks: Who Wore Crisis Best?

Spoiler alert: It’s Starbucks.

How to Do PR Wrong: The Trump White House Story

It’s truly astonishing that two of the most prominent PR people of 2017, Sean Spicer and Sarah...

3 Benefits of an Analyst Relations Program for Your B2B Tech Company

If you work for a B2B tech company, you’ve probably heard the term “industry analyst” by now....

Empowered Women Empower Women: International Women’s Day

Today is International Women’s Day. It’s a time to think, act and move toward a more...

5 Reasons Your Franchise Needs PR Support

When you have a thriving business with a solid business plan, it’s only natural you’ll want to...

4 Marketing Reporting Resolutions

The tools to measure the impact of public relations and other marketing initiatives...