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6 Tips for Amplifying Your Media Placements

You’ve been waiting for that media placement your team worked so hard to secure to finally run....

5 Reasons Radio Should be Your Next Media Play

Despite what you may have heard, radio is not dead. Take my favorite on-air personality, Bobby...

5 Steps for Identifying the Right Social Media Influencers

It’s time to jump into the steps of choosing the best social influencer for your business. Sure,...

7 Tips to Keep Users Swiping Through Your Instagram Stories

So you want to post Instagram Stories, but are feeling overwhelmed by all the fonts, GIFs,...

5 Ways an Internship Program Benefits Your Bottom Line

If you run a business, you’ve probably considered hiring an intern at some point. Maybe someone...

4 Ways to Build Reporter Relationships (And Get Your Clients Placed)

As a PR professional, you don’t always get positive responses back from reporters you’re...

How Your Employees Can Become PR and Marketing Secret Weapons

If you run a business, you probably remember the moment the truth hit you like a wall of bricks:...

Facebook vs. Starbucks: Who Wore Crisis Best?

Spoiler alert: It’s Starbucks.

How to Do PR Wrong: The Trump White House Story

It’s truly astonishing that two of the most prominent PR people of 2017, Sean Spicer and Sarah...

3 Benefits of an Analyst Relations Program for Your B2B Tech Company

If you work for a B2B tech company, you’ve probably heard the term “industry analyst” by now....