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How to Create a Winning Speaking and Award Management Strategy

Marketing teams have a lot of ground to cover – from driving demand generation and brand awareness...

Determining Instagram Influencer Value in a “Like”-Free World

Instagram has started experimenting with removing “likes” from posts across the U.S., leaving...

What Can PR Pros Learn from Black Friday?

Nearly 75% of adults in the United States shopped over Thanksgiving weekend in 2018. And this year,...

Hop on Brewery Marketing: 4 PR Playbook Tips

The brewery industry hit a new record high of 7,000 breweries operating in the U.S. last year, with...

Teamwork Lessons PR Pros Can Learn from Lindsey Vonn

I was fortunate to sit in on a Denver Startup Week session, Women Who Mean Business, with U.S....

Why Your HR Startup Should Invest in PR

In today’s candidate-driven job market, employers need innovative tools to find and retain top...

How to Write a Press Release and Why It’s Still Valuable

“Are press releases dead?” In the 10+ years I have been working in PR, this is a popular question I...

The Power of UTM Parameters

As marketing professionals, we know content is king. Whether we’re talking about the content on...

Integrated Media: The Key to a Successful PR Campaign

A big mistake I see in many PR campaigns is the inability to integrate earned, owned and paid media...

Professional Rapper or Undercover PR Pro? PR Lessons Learned from Lil Dicky’s Earth Release

On April 18th, infamous comedian rapper (and undercover PR pro) Lil Dicky launched his new song and...