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Crisis-Proofing Your Healthcare Brand

By: Ashley Klaus and Kathleen Marchetti

Did you know only 49% of U.S. companies have a formal crisis plan, and fewer than 25% of companies practice those crisis plans to ensure they’re fully prepared? From medical malpractice incidents to data breaches or drug recalls, the healthcare industry is among the most susceptible to crises. Having a crisis management plan is no longer optional.

Super Bowl Ads: The Good, the Bad and the Trends

Authored by Luke Cunningham and Shelby Anderson

The Chiefs and the Swifties may be leaving Vegas...

What We Can Learn From 2023’s Top PR Crises

While you can never predict when a PR crisis will occur, there’s no such thing as being too...

Episode 1: 2024 Predictions With CEO Heather Kelly

2024 will be an exciting year, with a lot of new trends and innovations impacting the way we work....

AI-Powered PR? How To Use AI in Digital Marketing and PR Strategies

We're seeing an AI Renaissance, as the innovations we’ve imagined for years, like AI chatbots, have...

How To Build Credibility as a Healthcare Thought Leader

The healthcare industry is crowded. COVID-19 sparked new advancements in science and technology and...

Do You or Don’t You: Is It Time for Your Organization To Exit X?

X is back to dominating headlines and boardroom discussions. (But let’s be honest, did it ever...

Facilitating a Crisis Comms Simulation: Tech Layoffs

Co-authored by Shelby Anderson and Marielle Farmer

One of the first lessons you learn as a PR...

Starting a PR Internship? 5 Tips To Make the Most of It

Co-authored by Gabi Drobot and Holly Brascia

Heading into senior year is beyond exciting – and,...

5 Tips To Master Influencer Marketing

Co-authored by Julie Solomon and Chris McMillion

Did you know 89% of marketers who currently engage...