How Earned Media Supports Lead Generation
Marketers and sales teams are all too familiar with the sales funnel – no matter how it may vary...
4 Key Differences Between Analyst Relations and Public Relations
Public relations has a broad definition, but at its core, PR is all about creating lasting...
How PR Agencies Can Become Indispensable Client Partners
The phrase, “I’m a team player,” should have vanished decades ago. When you break it down, a team...
How to Effectively Execute on Paid Media
Paid media is a method in which organizations can promote their content by purchasing ad inventory...
3 Vanity Metrics You Need To Ditch To Boost Your Social Media Strategy
As marketers, we all love data, but it’s time to be honest with ourselves and stop measuring the...
How Can Public Relations Support Marketing Efforts?
Shopping data reveals that the COVID-19 pandemic shifted consumer spending habits in 2020. With...
3 Pieces of Advice for the PR Industry in 2021
No one could have predicted how much uncertainty this year would bring, so you have to acknowledge...
5 Tips to Build Media Coverage for Home Improvement Brands
With home sales booming in 2020 and DIY improvements on the rise as we all spend more time at home,...
What 2020 MLB Season Taught Us About Crisis Communications
2020 has affected all aspects of life – and sports are no exception. When COVID-19’s effects hit...
4 Benefits of A Remote Internship Program During COVID-19
Five months after the pandemic upended their spring terms, recent college grads are entering an...