Shannon Tucker

Next PR’s Shannon Tucker shares her take on the latest trends happening in the PR industry. Subscribe to get blogs straight to your inbox.

How To Manage Your Company’s Glassdoor Reviews

Whether you’re looking to hire quality candidates, foster positive morale among employees or need to change public perception, a smart Glassdoor management strategy is essential. In fact, 86% of job candidates look at a company’s reviews and ratings before applying.

Marketing During a Crisis: 5 Brands That Got It Right During COVID-19

There’s no shortage of tonedeaf brands capitalizing on this global pandemic to promote their pr...

How to Write a Press Release and Why It’s Still Valuable

“Are press releases dead?” In the 10+ years I have been working in PR, this is a popular question I...

Integrated Media: The Key to a Successful PR Campaign

A big mistake I see in many PR campaigns is the inability to integrate earned, owned and paid media...

5 Reasons Radio Should be Your Next Media Play

Despite what you may have heard, radio is not dead. Take my favorite on-air personality, Bobby Bones