Liz Reilly

Next PR’s Liz Reilly shares her take on the latest trends happening in the PR industry. Subscribe to get blogs straight to your inbox.

How To Optimize Press Releases for AI and Why It Matters More Than Ever

If I had a nickel for every time someone asked me, "Aren't press releases dead?" I'd be retired by now. The truth? In the age of AI, press releases matter more than ever.

AI Lessons Learned: Where AI Still Falls Short in PR

Let’s start with a quick game of two truths and a lie:

  1. The more media coverage you have, the...

3 Ways To Build Relationships With B2B Tech Reporters

Reporters often receive 100 or more pitches a week, and many are ignored without a second glance....

Hop on Brewery Marketing: 4 PR Playbook Tips

The brewery industry hit a new record high of 7,000 breweries operating in the U.S. last year, with...

3 Secrets to Nurturing Meaningful Media Relationships

With love in the air, it’s only fitting to pop open some virtual champagne and celebrate the...