Video assets are great in long form (on your website) and short form (on social media channels, email marketing, etc.). A one-time investment in high-quality video content gives you multiple assets to leverage on social media, in blog posts, on landing pages, in email marketing campaigns and so on, which means multiple sources for ROI.
Grab your followers’ attention and use it to start a conversation – and eventually a relationship. In an era of big-brand loyalty, you need to build customer relationships before asking people to make a purchase. (When in doubt, add in a cute pet to seal the deal!)
Educate potential customers:
“64% of customers are more likely to buy a product online after watching a video about it.” Trying to sell a consumer product? Want to explain how your B2B service helps your clients? Video is the perfect tool. From tutorials on how to use your product to case study interviews explaining your service’s impact, video provides a communication stream we simply didn’t have before. Video helps your prospects better understand your business or product in a way static images and text just can’t.
Conversions and lead generation are the holy grail of B2B marketing, so use video marketing to achieve your lead-gen goals.
Create video case studies to demonstrate potential ROI and fully explain your service to decision-makers. Create demos of your software or product to show leads exactly how your product works. Reach your target audience, capture their attention and educate them on your product or service.
So, now you’re probably asking, “Where do I start?” Figure out what’s compelling about your company, your product and your story and get going! Still stuck? Contact our team to talk video marketing strategy.