Navigating Publication Shutdowns: A PR Pro’s Guide to Evolving Strategies
As PR professionals, we spend much of our day reading the news and looking for what’s trending. But what happens when “what’s trending” is the shutdown of the very publications we’re reading?
In the past month alone, we’ve seen publications like Vice Media announce it will stop publishing, laying off hundreds of employees, while others like BuzzFeed, Vox Media and Conde Nast also announced cuts to their workforces.
What does this mean for PR professionals and brands alike? Let’s break it down.