Next PR’s Nicole Paleologus shares her take on the latest trends happening in the PR industry. Subscribe to get blogs straight to your inbox.
For years, PR reporting has been relatively predictable. Clients would ask some version of: How much coverage did we earn? What was the reach? How did our share of voice compare to competitors? Which stories performed best and how much website traffic did PR drive?
Artificial intelligence (AI) is rewriting the rules of PR. With the rise of AI-powered search and...
Let’s jump in our PR time machine – not to the 90s when PR professionals needed to fax a press...
As PR professionals, we spend much of our day reading the news and looking for what’s trending. But...
There’s been an increase in organizations heading back to in-person events, and while there may...
The media landscape is changing, and with clients looking for opportunities to remain top of mind...
In today’s candidate-driven job market, employers need innovative tools to find and retain top...
