AI Is Changing PR: How Brands Can Win in the Age of LLMs
Artificial intelligence (AI) is rewriting the rules of PR. With the rise of AI-powered search and large language models (LLMs) like ChatGPT, Gemini and Claude, the way people discover, evaluate and engage with brands is evolving faster than ever.
At Next PR, we’ve been exploring how AI impacts brand visibility, what types of content LLMs prioritize and which strategies help clients stay ahead in a competitive digital landscape. Here’s what you need to know to future-proof your PR strategy.