Hanna Bautz

AI Lessons Learned: Starting Your AI Optimization Journey

There’s no question that large language models (LLMs) are reshaping digital marketing and PR. Industry forecasts suggest visitors from AI search could surpass traditional search traffic by 2028. Just when we thought we had SEO figured out, the rules shifted.

Digital Health’s Funding Rebound: Getting Ahead With PR

Cue up Comeback Kid…after years of slowed investment and market volatility, digital health funding...

Why an Integrated Communication Strategy Wins Every Time

The human attention span has declined to eight seconds – shorter than that of a goldfish. And if...