Amy Dardinger

Next PR’s Amy Dardinger shares her take on the latest trends happening in the PR industry. Subscribe to get blogs straight to your inbox.

HIMSS24: AI, Amazon, TEFCA and Security

After a few days at HIMSS and some taxing spring break travel to Orlando, we’re taking a moment to reflect on the year’s largest health tech event. I hadn’t attended HIMSS since pre-pandemic days, and I’d received some negative feedback from clients about the ROI of attending the last few years. I wanted to check in on the event myself. Here’s what I learned.

Key Calendar Events Shaping 2024: Preparing Your PR Strategy

Every four years, seismic events collide to create a sort of super year. Not only is there an extra...

The IPO Window Is Opening: Here’s How To Get Your Media Relations Program Ready

With recent job growth, a strong GDP and inflation slowing down, the IPO window is starting to open...

Threads: What We Know From Day One

Meta yesterday launched Threads, a new social platform, and essentially a rival to Twitter, that...

Naming a Startup: The Do’s and Don’ts

Naming a startup is one of the most consequential decisions a founder makes. Finding the perfect...

2023’s New Rules for Funding

Since the funding bonanza of 2021 and early 2022, venture funding rounds have slowed considerably....

BuzzSumo – Tools ROI Series

One of the benefits of hiring a PR agency is access to sophisticated monitoring tools for media....

A Sales Rep from a Major Analyst Reached Out to You: Now What?

If you’re in the B2B tech space, there’s a high likelihood a sales rep for one of the major analyst...

How Does PR Contribute to Different Stages of Startup Growth?

When we first talk to a startup founder or marketing team, a common discussion item is if the...

What Are Software Review Sites All About?

In November, I had the pleasure of attending the ARchitect User Forum 2019. Next PR brought the...