Amy Dardinger

Next PR’s Amy Dardinger shares her take on the latest trends happening in the PR industry. Subscribe to get blogs straight to your inbox.

What Healthcare Journalists Want: 5 Insider Tips for Pitching Reporters

Let’s face it: Landing earned media in the healthcare space takes more than a compelling story. To break through the noise, you need to understand what healthcare journalists are looking for, and, most importantly, and how to deliver it. Here are some insider tips to hooking reporter interest:

HIMSS24: AI, Amazon, TEFCA and Security

After a few days at HIMSS and some taxing spring break travel to Orlando, we’re taking a moment to...

Key Calendar Events Shaping 2024: Preparing Your PR Strategy

Every four years, seismic events collide to create a sort of super year. Not only is there an extra...

The IPO Window Is Opening: Here’s How To Get Your Media Relations Program Ready

With recent job growth, a strong GDP and inflation slowing down, the IPO window is starting to open...

Threads: What We Know From Day One

Meta yesterday launched Threads, a new social platform, and essentially a rival to Twitter, that...

Naming a Startup: The Do’s and Don’ts

Naming a startup is one of the most consequential decisions a founder makes. Finding the perfect...

2023’s New Rules for Funding

Since the funding bonanza of 2021 and early 2022, venture funding rounds have slowed considerably....

BuzzSumo – Tools ROI Series

One of the benefits of hiring a PR agency is access to sophisticated monitoring tools for media....

A Sales Rep from a Major Analyst Reached Out to You: Now What?

If you’re in the B2B tech space, there’s a high likelihood a sales rep for one of the major analyst...

How Does PR Contribute to Different Stages of Startup Growth?

When we first talk to a startup founder or marketing team, a common discussion item is if the...