AI Optimization Services
We're experts helping brands become the answer recommended by AI tools – without users having to click.
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WHAT WE OFFER
If you're asking questions like, "How do we get our product to show up in LLM searches?" or "How can we be more visible beyond traditional media?" let's chat. 96% of AI citations on LLMs like ChatGPT, Claude and Perplexity come from PR content. While traditional SEO is still important, you need an AI optimization strategy so your brand, product or service is the answer recommended by AI tools – without users having to click. This change requires a new approach to PR, content creation and online visibility. Our AI optimization services include:
- Use of AI tools to discover actual user queries. We reverse engineer those queries into stories we secure for our clients
- Tailored media outreach that increases our discoverability in LLM search results
- Website audit with recommendations on how to optimize for AI
- Share of model analysis for your brand, pinpointing when and how often your brand appears in LLM search queries
- Citation analysis: providing insight into where your brand and/or your competitors are being cited
- Sentiment analysis to understand how your brand is being presented across LLMs
- Answer Engine Optimization (AEO) to optimize your content to appear in a search or be shown as a direct answer when a user asks AI a question
- Generative Engine Optimization (GEO) to help you show up in AI-generated summaries
- Measuring and analyzing website traffic from LLMs
WHERE WE'VE DONE IT
Optimizing PR for LLMs: Instead of a product review about our client's niche product (a stair lift), we strategically secured a series of educational articles in ConsumerAffairs. The headlines were written similarly to an AI search prompt – "What is a stair lift?" and "Stair lift pros and cons"- which means the article featuring our client is a top answer in a search, highlighting its industry expertise and helping it become a category leader.
Crafting Credible Content To Feed LLMs: If you type "Leader Burnout" into Google, the AI summary from Gemini summarizes/links to our HR tech client’s blog post on burnout at the top of search results. We issued a press release highlighting the data from its blog and secured nine backlinks to the blog post in publications such as Forbes and Inc., which helped establish the blog as an authoritative source. Over the last year, the client received nearly 8K engaged web sessions from LLMs.