- Case Study -
HelloPrenup
HelloPrenup is shifting preconceived notions about prenuptial agreements. Next PR’s media strategy moved the brand ahead of its competitors, and positioned its CEO Julia Rodgers, as the top expert on affordable, fast and comprehensive prenuptial agreements.
THE CHALLENGE
Prenups are stigmatized as tools for the ultra-wealthy and associated with outdated social gender stereotypes. HelloPrenup is educating a new generation about how prenups are a financial planning tool for modern love.
HOW WE GOT THERE
Next PR’s strategy focused on securing high-visibility CEO profiles and frequent brand mentions. Reporters were eager to hear from Rodgers and HelloPrenup’s partners like Kevin O’Leary and Laura Wasser about the demographic shifts in people getting prenups and pop culture moments like the launch of Kim Kardashian’s divorce-attorney focused TV show, All’s Fair.
0
Total Earned Media Placements
0
Tier-One Placements With 7M+ Unique Visitors
0%
Market Share Against Top 5 Competitors
THE RESULTS
In the first quarter of working together, HelloPrenup dominated the media landscape, owning 82% share of voice compared to its top 3 competitors. Next PR helped HelloPrenup earn 45 media placements by the end of 2025, more than it had amassed in the past four years.
The piece de resistance was a Forbes Digital cover story profiling Rodgers, which drove over 15,000 views and 32 new user conversions on HelloPrenup’s website. Other highlights of the initial campaign featured a video interview with Vanity Fair, five pieces of coverage in personal finance publications including GoBankingRates, and inclusion in Newsweek.