- Case Study -
WÜD Life, a tech accessory company specializing in natural design, was ready to roll out its new RÖK collection featuring phone cases made with real rock.
WÜD Life came to Next PR to boost brand awareness and drive sales of its new RÖK collection phone cases. With so many phone case options out there, WÜD Life wanted to stand out from the crowd and make a big impact.
HOW WE GOT THERE
Next PR’s strategy was two-fold: reach WÜD Life’s consumers in the outlets they read, and elevate brand awareness in the technology space in order to reach potential business partners. The success of these campaigns hinged on a unique, tactile reporter experience: seeing, after all, is believing. The Next PR team worked with WÜD Life to develop an informative and beautiful sample box to send to media, and found that having a hands-on experience with the phone cases was a key to unlocking coverage.
Next PR secured 11 pieces of coverage within the first month of announcing the RÖK case collection. Throughout the launch, Next PR secured coverage in publications such as Droid-Life, Android Central, Mac World and BestProducts.com. These placements spiked website traffic, which led to direct sales as well as potential business partnerships. The coverage also caught the eyes of Verizon, who approached WÜD Life about a future opportunity to be sold in its stores.