- Case Study -
Trucker Path, a trip planning app helping truck drivers find truck stops, available parking, rest areas, weigh stations and more, was looking to boost its brand awareness and increase user adoption.
Aiming to stand out in a growing competitive space, Trucker Path needed a partner to help position the company as an industry expert and showcase its offerings in front of transportation and trucking audiences.
HOW WE GOT THERE
Working as an extension of the Trucker Path team, Next PR leveraged partnership and feature announcements as well as hot topics such as truck parking and ELD compliance in media outreach. The team used Trucker Path’s subject matter experts for media interviews and commentary, establishing the company’s leaders as go-to resources and building relationships with reporters at target publications such as Transport Topics, FreightWaves and Overdrive.
Within six months, Next PR secured 20 media placements within trucking and transportation industry publications. These efforts boosted brand awareness among potential new customers and drove increased traffic to the TruckerPath website.