- Case Study -
Third-Party Logistics Provider
After surviving the economic uncertainty of COVID-19, a third-party logistics provider came to Next PR to increase the company’s overall brand awareness in the market.
The 2022 media landscape was filled with supply chain news as many transportation and freight experts tried to tell their stories. Company sought to be a top player in this competitive market. It turned to Next PR for a competitive strategy to build its brand awareness and establish its CEO as a leading expert in the space.
HOW WE GOT THERE
Next PR worked with the CEO to develop core messaging that highlighted Company’s unique technological capabilities and differentiators. The team also connected the CEO with key transportation and logistics reporters, sharing the Company story.
The Next PR team leveraged Company’s notable partnerships by drafting and distributing co-branded press releases and elevated the CEO by offering him to speak on timely industry topics, including freight volatility, supply chain disruptions and ongoing port issues.
The team boosted these brand awareness efforts on social media by promoting media placements and thought leadership content on Company’s corporate LinkedIn page.
New LinkedIn Followers
Website Visits from Ads
Next PR earned 22 pieces of coverage for Company across 12 of the most credible trucking and logistics trade publications. The team also secured two live media opportunities on industry podcast.
The three press releases resulted in 16 pieces of coverage in target trucking publications, while outreach efforts brought 92 new users to Company’s website.
Through the team’s social media efforts, Next PR saw a 978 follower increase on Company’s LinkedIn page. The Next PR team tracked 2,985 engagements on LinkedIn and saw 134 website sessions from its ad campaigns.
These metrics exceeded the team’s initial KPIs and indicated Next PR had placed Company in front of a relevant audience.