- Case Study -
TEZZA
TEZZA, a self-funded photo and video editing app, wanted to amplify its growth story and build credibility for its co-founders, fashion influencer Tezza Barton and her husband Cole Herrmann.
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THE CHALLENGE
While TEZZA co-founders Barton and Herrmann had a strong social media following and loyal community of app users, they lacked visibility and credibility in the tech industry.
Within a tight 60-day timeline, Next PR needed to develop a compelling narrative to garner interest from national and tech publications, highlight the app’s growth and establish the co-founders as successful entrepreneurs.
HOW WE GOT THERE
To position Barton and Herrmann as leaders in the app development space, Next PR built an earned media strategy centered around a revenue announcement with eye-catching data and figures.
The team collaborated with TEZZA to align on the brand’s core messaging and develop a press release highlighting its success as a self-funded, female-founded startup, while working with the team to share bold takes on competitors to garner media buzz.
Ahead of the announcement going live, Next PR targeted national business and technology publications, positioning Barton and Herrmann to discuss their founding story and key differentiators between TEZZA and other similar apps.
Taking advantage of the TEZZA team’s participation in a New York City event, the Next PR team conducted outreach to Manhattan-based reporters offering in-person meetings, including scheduling prep calls for Barton and Herrmann to prepare them with tech-focused messaging.
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National Feature Stories
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Of Coverage Contained Key Messaging
THE RESULTS
Through a combination of in-person and virtual interviews, Next PR landed five feature articles in top national outlets including Forbes, Business Insider and The Information.
The team also secured a TechCrunch Q+A, helping Barton share her founding story and establish TEZZA as the female-led app taking on larger competitors like VSCO.
All the secured coverage included TEZZA’s message priorities, such as highlighting the app’s revenue growth and referring to the co-founders as both entrepreneurs and creators, an important distinction for establishing their credibility in the tech and business space.
To extend the lifecycle of the announcement, Next PR also arranged two broadcast interview opportunities with CNBC Make It and Cheddar for the TEZZA team.
During the 60-day program, Next PR crafted tech-focused messaging, used company metrics to create a compelling press release and conducted media outreach to position TEZZA in front of key business and technology audiences.
A few months later, the podcast host of The Balanced Blonde, a Dear Media podcast with over 25+ million downloads, organically brought up the Forbes article as a “huge milestone moment” in an interview with Barton – demonstrating the lasting reach and impact of the announcement coverage.