- Case Study -

Stoplight

Stoplight sought to become the leading design-first application programming interface (API) platform for developers.

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THE CHALLENGE

Stoplight, an API design platform, came to Next PR to boost brand awareness and stand out among competitors, educating the market on the importance of a design-first API program.

 

HOW WE GOT THERE

Next PR developed a robust media outreach strategy to feature Stoplight in trade, vertical and national conversations. The team reached out to trades with Stoplight's design-first messaging to highlight how this platform is helping tech professionals create seamless and fully integrated developer experiences. They also pitched marketing and HR trade publications to expand Stoplight’s brand awareness outside of the developer space and reach new perspective customers.

For national reach, the team targeted publications with the messaging that every company should be an API company, helping educate business leaders on the importance of an API strategy.

Next PR also leveraged a variety of Stoplight spokespeople to demonstrate company thought leadership and developer expertise.

In addition to targeted outreach, the team issued a press release on Stoplight's position as a market leader in G2’s Summer 2022 Grid Report for API Design to show the credibility of Stoplight’s platform and highlight its accreditations.

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Web Visitors From Backlinks

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Form Submissions

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Increase in Referral Traffic

 

THE RESULTS

During the six-month engagement, Next PR secured 11 media placements in publications like VentureBeat and HR.com, garnering 329 social engagements from these media efforts.

Stoplight was also featured in bylines, broadcast and Q&A opportunities around its design-first API platform.

The team’s efforts resulted in 266 users to Stoplight’s website from article backlinks, 14 form submissions on the site and a 15% increase in referral traffic.

 

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