- Case Study -
When Restworks partnered with Arianna Huffington's sleep company, Thrive Global, Next PR executed a successful Retweet to Win campaign to generate buzz for the Restworks rebrand and new partnership.
Formerly called MetroNaps, newly rebranded Restworks wanted to launch its name alongside a partnership announcement with Arianna Huffington’s health and wellness company, Thrive Global.
Next PR worked with the Restworks team to seamlessly transition its social media platforms over to the new name and generate buzz about its partnership with Thrive Global.
HOW WE GOT THERE
Next PR created a Retweet to Win contest and used Arianna Huffington’s “The Sleep Revolution” book as a campaign prize. The social media team developed a campaign strategy that focused on social messaging to resonate with the new wellness audience. They also heavily engaged with influencers in the HR, health and wellness industries.
Increase in Twitter Followers
Increase in Engagements
The Restworks Retweet to Win Sleep Revolution Giveaway increased followers by 47% and increased the number of engagements by 642%. Top winners of “The Sleep Revolution” giveaway included a health scientist as well as a registered sleep technologist who avidly tweets about sleep facts and common sleep issues.
Next PR’s engagement strategy and Retweet to Win campaign successfully generated awareness of Restworks’ new name and partnership, educating a larger audience on the importance of sleep.