- Case Study -
Next PR helped Odysseyware, an online learning company, increase website traffic and create brand recognition among teachers.
Odysseyware came to Next PR to increase website traffic and engagement across their social media channels, where they had very little brand recognition amongst teachers.
HOW WE GOT THERE
Next PR leveraged targeted following and engagement tactics to build a community of teachers and administrators interested in online learning.
The team used trending topics and hashtags like #OnlineLearning, #BlendedLearning, #EdTech, #EdChat and more to increase awareness and drive traffic back to the Odysseyware website.
Next PR also launched an Odysseyware Instagram channel, where our team posted rich content geared toward teachers and employed a strategic following strategy.
Increase in Web Traffic from Social
Instagram Growth Rate
As a result of Next PR's social media efforts, audience numbers across Odysseyware platforms grew substantially and website traffic from social media channels increased by 80% over the course of the engagement.