- Case Study -
Mother Superior
Next PR selected Mother Superior, a venture and social impact foundry, as the firm’s Conscious Capitalism partner to help launch the brand and educate the market on its mission to redefine early stage VC.
THE CHALLENGE
As a startup foundry with a non-traditional business model in the venture capital space, Mother Superior needed to educate the market around its new VC model, which provides access to founders historically excluded from venture capital opportunities. CEO and founder Jo Marini also sought to establish messaging and tone for both the company and her executive brand.
HOW WE GOT THERE
Next PR focused on positioning Marini as a bold thought leader breaking the VC mold, offering her controversial insights on trending conversations happening in the business and investing landscape.
The team's rapid-response strategy allowed Marini to connect with multiple tier-one business outlets to explain the connection between Mother Superior and industry trends, such as equity in the workplace, social impact and creating sustainable business models.
THE RESULTS
Next PR secured many national media placements for Mother Superior including Forbes, Fast Company, Crunchbase, Nasdaq and The Information, as well as podcasts, interviews and webinars. These opportunities positioned the foundry in front of the investor community as well as highlighted the need to change the traditional VC model and build social good into business strategies.
The coverage provided credibility for Marini, resulting in ongoing responses from individuals in Marini's network interested in reconnecting and thanking her for speaking about topics that resonated so closely with their personal experiences. She also received connections from investors interested in Mother Superior’s mission, forging new relationships and reigniting old ones.
"Next PR helped me find my voice. This partnership gave me the ability to put my thoughts to paper, reestablish previous connections and share Mother Superior's mission to address access and systemic issues in the venture capital world."
-Jo Marini, CEO and founder