- Case Study -
Mio Global, a fitness tracker for serious athletes, needed help differentiating its brand in a saturated wearables marketplace.
Mio Global initially came to Next PR to build brand awareness prior to a product launch at the Consumer Electronics Show (CES). But with a show floor roughly the size of an IKEA, how could it stand out among so many competitors, both at CES and beyond?
HOW WE GOT THERE
Next PR identified Mio Global’s key differentiators right away: the most accurate heart rate monitoring technology available and a female CEO with the background and expertise to back up the company’s claims. Coining the phrase, “Train with Heart,” Next PR developed aggressive digital, broadcast and print media campaigns that elevated Mio Global beyond the dime-a-dozen tracker market for more than three years.
Next PR’s Train with Heart campaign landed Mio Global in-person CES meetings with The Huffington Post, Mashable, The New York Times, Re/code and Consumer Reports, among others.
Post-show campaigns created buzz in front of health-conscious consumers and tech-savvy athletes in online publications such as CIO, PCMag, CNET, Bloomberg, Men’s Journal, LA Times, Huffington Post, Washington Post, Gizmodo, TechCrunch, FOX News, New York Times, Fast Company, ZDNet, Mashable, VentureBeat, Forbes, The Wall Street Journal, Consumer Reports, Network World and CNBC.
Next PR also secured numerous print features in SELF, Runner’s World, SHAPE, Fitness, Men’s Journal, Parade, Oxygen and Fit Pregnancy.