HOW WE GOT THERE
Living Spaces enlisted Next PR to help tackle two major events: a spring launch in Los Angeles and a fall launch in New York City.
The goal? Give top-tier editorial media contacts and influencers the chance to preview the new products and interview the celebrity designers in-person.
Next PR collaborated with event planners and had boots on the ground at the events, ushering reporters through the space, directing storylines and providing proper messaging points for optimal coverage.
To secure back-to-back interviews for the busy designers, Next PR hyper-targeted media outreach to national editorial and digital media contacts, as well as prominent influencers, to reach Living Spaces’ target audience.