- Case Study -
Liaison
In a space filled with publicly traded companies and so-called "unicorns," Liaison Technologies sought Next PR to help increase its share of voice in the market.
THE CHALLENGE
Liaison was looking for a way to capture the interest of investors and acquiring companies so it could exit.
HOW WE GOT THERE
Next PR’s campaign hinged on one central mission: to promote the vast industry experience and knowledge of Liaison’s executive team in order to build brand awareness. To cast a wide coverage net, the Next PR team built thought leadership campaigns on industry best practices and technology trends, targeted far-reaching national business media, established a robust news release schedule and promoted data-backed surveys.
In one particular boon, Next PR strategically planned a “State of Compliance” report that both highlighted the compliance benefits of working with Liaison and secured heavy technology press coverage. As the C-suite’s positive reputation grew, so did their relationships with reporters, who started proactively seeking their expert commentary.
THE RESULTS
This proactive media outreach approach, coupled with inbound requests from reporter relationships established by Next PR, resulted in Liaison’s acquisition by OpenText. The successful exit was a result of Liaison’s regular presence in the news and was a nod to the years of work building the brand.