- Case Study -
Jeeng, an email monetization platform, looked to Next PR to develop LinkedIn advertising campaigns and bring marketing-qualified leads into its sales funnel.
LinkedIn advertising is a great way to reach potential customers, but without the right targeting, ad dollars can go to waste. Jeeng needed expert guidance to not only raise awareness with new potential customers, but to push them through the sales funnel as qualified leads.
HOW WE GOT THERE
Next PR worked closely with the Jeeng marketing and sales teams on target customer demographics. This allowed the Next PR team to lead LinkedIn users through the awareness and consideration stages of the sales funnel, eventually turning them into qualified leads.
The team developed strategic LinkedIn Sponsored Content campaigns leveraging Jeeng marketing materials such as e-books, whitepapers and survey data. They built targeted audiences to ensure each ad was delivered to a relevant, potential customer.
Increase in LinkedIn Followers
Through LinkedIn advertising, Next PR was able to bring 61 marketing-qualified leads into the Jeeng sales funnel and contribute to the overall goal of increasing customers. The click-through-rate (CTR) was impressively high at .62%, compared to the industry average of just .35%.
LinkedIn advertising efforts supported Jeeng customer acquisition by introducing a large pool of potential clients to the Jeeng brand and its offerings.