- Case Study -
Indeed Flex
Indeed Flex, a global flexible staffing platform, partnered with Next PR to elevate its brand in front of clients, partners and industry influencers. Through strategic media outreach and proprietary survey data, Indeed Flex became a go-to source on the state of flexible work.
THE CHALLENGE
Indeed Flex, a division of Indeed.com, needed to build brand recognition across the U.S. and U.K. as it expanded into new markets and supported client acquisitions. The company wanted to position its executive team as authoritative voices on workforce trends and differentiate its flexible staffing model from traditional recruitment.
HOW WE GOT THERE
Next PR established Indeed Flex as a trusted media source through strategic outreach centered on brand building, survey data and thought leadership.
The team tied Indeed Flex's expertise to trends already in the news – from rising fuel costs to evolving worker priorities – keeping the company visible to reporters covering the future of work.
Next PR also developed original research with Indeed Flex on topics like AI's impact on entry-level hiring, the impact of rising gas prices on workers and the return of retirees to the workforce. Proprietary data gave reporters a reason to include Indeed Flex in national conversations about the changing labor market.
To build credibility with HR and staffing industry stakeholders, Next PR positioned Indeed Flex's Head of Revenue James Terry as a thought leader on AI, hiring and flexible work, securing earned coverage across key trade outlets, including Staffing Industry Analysts, Inbound Logistics and Unite.AI.
Next PR also secured top-tier placements for CEO Novo Constare, whose commentary connected the survey findings to a broader shift in how people approach work. His perspective positioned flexible work as both a financial necessity and a viable career option in today’s economy, earning coverage across U.S. and U.K. media, including Newsweek, GOBankingRates, People Management and ETHRWorld.
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Earned Media Placements in One Year
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Estimated Views Generated
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Increase in New Website Users
THE RESULTS
Survey data alone drove 65% of Indeed Flex’s coverage, including powerful placements in national outlets such as Bloomberg, BBC, Parade and Kiplinger that cemented Indeed Flex’s reputation as a trusted voice on the forces reshaping how people work. A spot in a Forbes roundup on remote and flexible jobs put Indeed Flex in front of everyday job seekers and businesses searching for flexible staffing solutions.
In just over a year, Next PR secured 85 total earned placements for Indeed Flex, averaging more than one placement per week and generating 7.1 million estimated views. This drove a 480% increase in new website users, demonstrating PR’s impact on brand visibility, client acquisition and SEO.
Of these placements, 54 articles ran in HR and vertical outlets, positioning Indeed Flex in front of key decision-makers.
Next PR’s media strategy positioned Indeed Flex as a trusted, data-backed voice on the future of work, setting the company apart from traditional recruitment agencies.
"Throughout my time at Indeed Flex, I've had the opportunity to partner with several PR agencies, and my experience working with Next PR was outstanding. They consistently delivered strong results and secured meaningful media coverage that helped elevate our brand. Beyond the results, their team was a true pleasure to work with – their culture felt like a natural extension of our own, making collaboration seamless and enjoyable. They became a trusted partner, and I'd welcome the opportunity to work with them again."
— Eric Hernandez, Head of Brand and Communications, Indeed Flex