- Case Study -

iFLY

With rising travel costs and quality luggage hard to find, iFLY launched an affordable – and stylish – solution for the fashion-forward crowd.

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THE CHALLENGE

iFLY’s affordable, durable luggage was a hit with consumers, but the world of social influencers and Pinterest-obsessed buyers was a segment that eluded the team. They hoped their new line of Rose Gold and Gold-hued suitcases would attract those important customers, but needed help getting the word out.

 

HOW WE GOT THERE

Next PR built an aggressive media campaign to target millennial-focused lifestyle outlets. A partnership with The Bachelor winner Vanessa Grimaldi opened up the world of celebrity tabloids and added an aspirational element to the product line. In addition, a fully integrated social media campaign magnified iFLY’s product photography and The Bachelor partnership.

The Next PR team ran a carefully curated social advertising campaign targeting millennial brands to drive traffic and increase engagement.

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Increase in Facebook Followers

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Increase in Facebook Post Engagements

 

THE RESULTS

For the first time in the company’s history, iFLY sold out of products in the pre-order phase. A major placement in the print edition of Life & Style magazine, plus social media posts by The Bachelor couple using their luggage, drove massive product demand. In just a few weeks, iFLY’s Facebook followers increased by 136%, its Facebook page received 455% more post engagements and content reached 146,932 people – a mind-boggling increase of 8,508%.

 

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