- Case Study -
With rising travel costs and quality luggage hard to find, iFLY launched an affordable – and stylish – solution for the fashion-forward crowd.
iFLY’s affordable, durable luggage was a hit with consumers, but the world of social influencers and Pinterest-obsessed buyers was a segment that eluded the team. They hoped their new line of Rose Gold and Gold-hued suitcases would attract those important customers, but needed help getting the word out.
HOW WE GOT THERE
Next PR built an aggressive media campaign to target millennial-focused lifestyle outlets. A partnership with The Bachelor winner Vanessa Grimaldi opened up the world of celebrity tabloids and added an aspirational element to the product line. In addition, a fully integrated social media campaign magnified iFLY’s product photography and The Bachelor partnership.
The Next PR team ran a carefully curated social advertising campaign targeting millennial brands to drive traffic and increase engagement.
Increase in Facebook Followers
Increase in Facebook Post Engagements
For the first time in the company’s history, iFLY sold out of products in the pre-order phase. A major placement in the print edition of Life & Style magazine, plus social media posts by The Bachelor couple using their luggage, drove massive product demand. In just a few weeks, iFLY’s Facebook followers increased by 136%, its Facebook page received 455% more post engagements and content reached 146,932 people – a mind-boggling increase of 8,508%.