- Case Study -
iFLY needed strategic guidance to penetrate the crowded travel and hospitality industry, with the ultimate goal of increasing its visibility as an affordable, fashion-forward brand.
iFLY needed strategic guidance to penetrate the crowded travel and hospitality industry, with the ultimate goal of increasing its visibility as an affordable, fashion-forward brand. The company aimed to position its products as a must-buy for travelers looking for luggage that’s durable, yet stylish and budget-friendly.
HOW WE GOT THERE
Next PR built a robust ‘Retweet to Win Giveaway’ campaign on Twitter that not only aimed to spread awareness of the brand, but also highlight iFLY’s deep commitment to the everyday traveler. Next PR strategically incorporated the slogan “Great luggage shouldn’t cost more than your airfare” into messaging to position iFLY’s products as an answer to a common consumer desire: to travel on a budget without sacrificing quality. With no advertising dollars behind the campaign, the team relied solely on organic messaging to reach our target market.
Increase in Twitter Followers
Immediately following the launch of the giveaway, eager Twitter users responded by retweeting the images of the prize and sharing where they hoped to travel to with iFLY luggage. During the course of two short weeks, 8,248 people had entered the contest. iFLY’s follower base quickly grew by 1,289%. In addition, the Twitter page received 21,500% more post engagements, and content reached 16,038,229 people.