- Case Study -
Green Street
Green Street partnered with Next PR to bring structure and organization to its media strategy, balancing high inbound demand with proactive storytelling. The team elevated Green Street’s data as a primary market source, resulting in increased citation, top-tier coverage and sustained growth in share of voice.
THE CHALLENGE
Green Street is a leading provider of commercial real estate research, analytics and advisory services to investors, lenders and industry stakeholders. The company had strong visibility in the media but needed a more disciplined PR strategy to manage high inbound journalist demand while driving proactive outreach.
Green Street’s data, including its Commercial Property Price Index, was not always credited at the level it warranted, limiting narrative control and brand authority in the market.
HOW WE GOT THERE
Next PR built a structured spokesperson framework that aligned Green Street’s experts with specific topics, ensuring the right voice responded to the right opportunity. This created consistency across interviews and strengthened reporter relationships.
The team implemented an intentional system for managing inbound media requests, prioritizing opportunities based on strategic value and topic alignment.
Next PR refined the outbound media strategy around high-impact data moments. The team worked closely with Green Street to prioritize the monthly Commercial Property Price Index.
This two-pronged strategy highlighted Green Street’s research and strengthened its role as a go-to source for industry insight.
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Total Media Placements
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Features in The Wall Street Journal
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Instances of Green Street Data Cited in Coverage
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Spokespeople Activated Across Campaigns
THE RESULTS
The program delivered 159 total media placements over a year, including 15 features in The Wall Street Journal and consistent visibility across Fortune, CNBC and Bisnow.
Next PR activated 25 spokespeople, expanding the company’s expert bench. Coverage spanned key real estate themes including data centers, industrial expansion and capital markets activity. The campaign resulted in a record number of inbound leads for the sales team to pursue.