- Case Study -
Global SaaS Brand
A global SaaS brand sought Next PR’s help amplifying its brand awareness and attracting new customers across North America.
THE CHALLENGE
A global SaaS brand based in the Netherlands came to Next PR to grow its brand presence in North America. Though the company wanted to attract new customers, with limited spokespeople and difficulty understanding the U.S. media landscape, it struggled to build brand awareness.
HOW WE GOT THERE
Next PR created storylines for the spokesperson bench to provide the brand with a North American voice on timely and trending topics.
The team combined creative angles for trade, vertical and national publications to build awareness among buyers and the overall public. Next PR targeted trade and vertical publications with product updates to demonstrate the company's growth and innovation. It also simultaneously targeted national publications and leveraged the company’s executives to comment on industry-specific topics.
THE RESULTS
Through Next PR’s strategic and proactive outreach, the company’s presence in North America increased significantly. Next PR:
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Amplified brand awareness: Drove North American conversions to the website (6K out of 13K leads since beginning of partnership)
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Improved share of voice: In the spring of 2020, the company had 14% market share and ended 2020 at 20% (against giant and well-established tech brands in the U.S., such as Oracle, Microsoft and Workday)
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Increased goal completions: In the first quarter of 2021, the team helped the company reach 152 goal completions as defined by Google Analytics. These goal completions were the result of downloaded assets that existed behind a paywall on the company’s website
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Increased new website users: Since the start of the PR relationship, 199,521 new users have visited the company’s website
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Boosted brand exposure: The team secured media opportunities for 15 spokespeople to show company depth, while also highlighting the company’s knowledge and ability to build relationships with its customer base