HOW WE GOT THERE
Next PR’s mission is telling stories to change the world, so the team set out to tell the story of these impressive young people. The team started with a media training workshop to coach the 12 students on how to best speak to reporters, including how to succinctly describe Generation Hope and use data to tell their story.
The media strategy was two-fold: pitch the newsrooms at each college where the participants attended, explaining the work the students were doing on campus and sharing a press release about the campaign. Then, target national reporters who write about higher education, teens or racial inequities.
When reaching out to reporters, Next PR painted a picture of the student parents’ lives and struggles, as well as the importance of the work they’re doing on-campus. By using impactful storytelling techniques, the team secured reporters’ attention and shared this important mission across the U.S.
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