- Case Study -
The CEO of Filevine, Ryan Anderson, was on a mission to challenge the legal technology industry. The company sought Next PR to share Anderson’s leadership expertise and build his public profile.
Filevine helps attorneys move on from legacy technology and manual processes. As a forward-thinking startup leader, Anderson wanted to share the lessons he learned and boost his leadership profile.
HOW WE GOT THERE
Next PR recommended Anderson join Fast Company’s Executive Board, supporting the application process and developing an editorial strategy to boost Anderson's thought leadership.
With quarterly brainstorms, the team decided on topics to prioritize for his column in Fast Company Executive Council. These brainstorms helped Next PR fine-tune Anderson's voice, select the right council panels for his contribution and make strategic content recommendations.
After each piece published, Next PR drafted social copy to further boost the content.
In the first year, Anderson was featured 20 times in Fast Company. Next PR helped craft multiple unique columns on topics important to SaaS company growth.
The articles have been shared more than 1,000 times on social media, expanding the audience for Anderson's advice and insights.
Some of the most-shared pieces include:
"Why the Hardest Problems Are Left Unsolved"
"Vertical and Horizontal SaaS: Weathering Market Turbulence"
"15 Ways To Gauge a Prospective Client’s Buying Behavior"
"14 Ways AI Is Changing the Way Leaders Do Business"
"Want To Lead at Work? Zoom in First for New Perspectives and Opportunities"