- Case Study -
EXECUTIVE SOCIAL MEDIA MANAGEMENT
Ahead of a national IPO, a home solutions company looked to Next PR to build the executive brand of its president and CEO across social media.
THE CHALLENGE
The Next PR team needed to help this CEO craft engaging content and build their social network while staying true to their voice, personality and overall business expertise.
HOW WE GOT THERE
Next PR began with a kickoff call focused on getting to know the leader’s opinions, values and interests both in and outside of the office. The team also asked compelling questions to help the CEO feel comfortable and let their personality shine through. From there, Next PR was able to tailor social media content to match the CEO’s voice and tone.
The team focused its content and engagement strategy on building the executive’s network and establishing their position as an innovative executive pushing this major direct-to-consumer company forward through a hugely successful growth year.
By sharing and engaging with curated articles discussing leadership, company growth, data-driven business decisions and the overall industry landscape, Next PR was able to demonstrate this executive’s expertise and grow their social media brand.
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Increase in Twitter Followers
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Increase in LinkedIn Followers
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Likes and Reactions
THE RESULTS
In the first six months working together, the Next PR team built the executive’s Twitter and LinkedIn networks by 27% and 28%, respectively, and garnered nearly 2,500 engagements (likes, comments and shares) on their social media content.