- Case Study -
Next PR capitalized on ClearSlide's relationship with Salesforce to elevate exposure at the Dreamforce conference.
Dreamforce draws more than 150,000 registrants and 10 million online participants. ClearSlide asked Next PR to help them rise above the conference noise to maximize exposure and reach new audience targets.
HOW WE GOT THERE
The Next PR social media and PR teams coordinated day to day to elevate ClearSlide’s presence at Dreamforce by cross-promoting Dreamforce-related events and media coverage on Facebook, Twitter and LinkedIn. Next PR built a strategy that combined pre-planned content, live event coverage of product demos and ClearSlide’s Dreamforce party, regular updates, real-time engagement, daily recaps through Facebook photo albums and more.
Increase in engagements on Twitter
Increase in engagements on Facebook
Through strategic outreach to attending media, Next PR secured in-person meetings with tier-1 journalists from The Wall Street Journal, Forbes and others to discuss the future of sales.
The resulting coverage was a large feature in the WSJ on the changing landscape of the sales industry and how technologies like ClearSlide are assisting with and driving this change.
These efforts resulted in a 195% increase in engagements on Twitter and a 557.6% increase in engagements on Facebook compared to a regular week.