- Case Study -
Canaan Partners, a venture capital firm, had an impressive portfolio of tech startups with exciting news to announce. Next PR amplified its accomplishments with the right multi-pronged media approach.
When Canaan Partners came to Next PR, it had one goal in mind: to get media coverage for their portfolio companies in the retail, healthcare, fashion, travel and tech spaces. It had the essential ingredients – funding news and impressive successes – but needed Next PR's guidance and media relationships to establish the perfect recipe.
HOW WE GOT THERE
From the beginning, Next PR kicked it into high gear to get Canaan’s portfolio companies in the news. By combining an announcement schedule, major funding news and one-off campaigns for new products, Next PR secured headlines for Canaan and its portfolio companies across many different mediums.
Next PR executed on several successful campaigns for Canaan’s portfolio companies, including ShopKeep, whose $25M funding round was covered in The Wall Street Journal, TechCrunch, Mashable, Re/Code and GigaOM. Other notable coverage included Bloomberg Television, People Magazine and CNNMoney.