- Case Study -
BELAY
Next PR assisted eaHELP with consolidating its four organizations into one cohesive brand, BELAY.
THE CHALLENGE
One of the biggest concerns for startups and busy entrepreneurs is the physical time to get things done. While eaHELP, a current Next PR client, was already manning the virtual assistant space, they needed to rebrand its company to show they offered an umbrella of virtual services smoothly and without losing customers.
HOW WE GOT THERE
Next PR started by identifying customers’ biggest pain points with administrative tasks, such as scheduling, writing content or maintaining a company blog. The PR team then pitched BELAY as the solution to help busy CEOs, entrepreneurs and church pastors free up time to focus on the things that matter.
Next PR also positioned BELAY’s spokespeople as thought leaders in the virtual workspace, sharing advice on creating remote workforces and how to manage remote workers. As a result, the company was highlighted in tier-one business, HR and trade publications.
THE RESULTS
In the first three months under the new BELAY name, the team secured over 20+ placements in homerun publications including Inc., Business Insider and Forbes. These placements have translated to significant brand boosts for the company. Through educating readers and establishing credibility for BELAY’s leaders, Next PR continues to drive momentum for the brand, resulting in increased sign-ups for its new virtual offerings.