- Case Study -
Beam Global, a provider of renewable charging infrastructure solutions for electric vehicles (EV), energy security and disaster preparedness, looked to build awareness for its company and CEO Desmond Wheatley.
In the EV charging industry, conversations are dominated by competitors. Next PR sought to grow Wheatley’s executive brand and drive awareness for Beam Global.
HOW WE GOT THERE
Knowing tier-one reporters need to establish trust and credibility with their sources, the Next PR team set up introductory meetings for Wheatley with reporters at Bloomberg News and The Wall Street Journal.
From there, Next PR focused on Wheatley’s messaging, turning his most unique and provocative points into succinct, compelling pitches. The team relied on digital monitoring tools, like BuzzSumo and Signal AI, to track which reporters were writing about the topics Wheatley was most passionate about and targeted media outreach to them.
As a result of these efforts, the team secured a consistent quantity of media coverage in environmental and transportation trades, as well as podcasts, to build Wheatley’s thought leadership presence.
Next PR supplemented earned media with a paid media strategy, leveraging a Forbes Council profile to share Wheatley’s unique opinions and position him as a go-to industry expert with provocative stances on trending news. The team also capitalized on op-ed opportunities in national publications to share Wheatley’s insight on the looming crisis of the current U.S. power grid.
Top-Tier Media Placements
As a result of Next PR’s efforts, Beam Global became a go-to source for insights on trending EV charging stories, receiving multiple inbound requests for Wheatley’s commentary. In addition, Wheatley’s thought leadership led to a Next PR-secured op-ed in The Hill.
By building Beam Global and Wheatley’s profiles, Next PR laid the groundwork for an exclusive interview with Bloomberg News announcing Beam Global’s strategic acquisition of AllCell Technologies.
In nine months, Next PR secured 110 media placements, including 10 tier-one placements and multiple pieces of trade coverage. Notable placements: USA Today, Yahoo Finance, SmartCities Dive, Automotive World and two Forbes Council articles. With growing awareness of the Beam Global brand, the company now receives consistent inbound sales and media inquiries.
The increased industry prominence helped Beam Global win a 2022 BIG Innovation Award in the sustainability category, and Wheatley was a San Diego Business Journal CEO of the Year 2022 finalist.