- Case Study -
Advanced Technology Services
ATS, an industrial services provider, wanted more manufacturing eyes on its brand. What outlets were its potential customers reading and how could ATS be included?
ATS’s overall goal was to reach decision-makers at manufacturing plants. It knew increased brand awareness with potential customers could lead to future sales, but it needed a partner to help it get there.
HOW WE GOT THERE
Knowing that ATS’s target audience follows industry trade magazines closely, Next PR built a strategic plan to reach publications spanning various types of manufacturing, offering stories with solutions for everyday pain points. To complement the media strategy, the social media team helped amplify ATS’s brand messaging, the media outreach topics and manufacturing industry trade trends.
Increase in LinkedIn Impressions Over One Quarter
The Next PR team garnered high-impact cover stories in six major manufacturing trades. On social media, the messaging strategy adjustment and amplification of media placements resulted in LinkedIn impressions increasing to 245,994 – a 96% growth in Q1.