As humans, 90% of information transmitted to our brains is visual. Communicating with pictures is in our DNA, so it only makes sense that your social media strategy follow suit.
The best way to attract the attention of your social followers visually: infographics.
An infographic is a compact visual representation of information. The format tells a data-filled story clearly and concisely. These are typically colorful and eye-catching, making them a useful communication tool.
Here are three benefits of incorporating infographics into your social media strategy:
Easily Catch Your Target’s Attention
According to HubSpot, you are likely to remember only 10% of information you hear three days later. However, if a relevant image is included, you retain 65% of the information three days later. Infographics display your information visually, which not only helps potential customers remember your material, but also increases the likelihood of them engaging with your content on social media. In fact, Tweets with images receive 150% more retweets than those without! Infographics are more memorable for consumers than plain text, helping your brand remain top of mind.
Make Content Digestible
Do you remember the Snuggie? It’s a pretty simple concept: a body-length blanket with sleeves. The purpose is to keep you both warm and comfortable while providing flexibility to do activities (like watch TV while eating a jar of peanut butter). The Snuggie craze took off because it was simple to understand and didn’t require complex explanation to convey its value. However, not all products are as simple as the Snuggie, and many businesses struggle to make their purpose clear to consumers. According to Harvard Business Review, “Clear charts can illustrate key points faster and more clearly than text.” Especially for B2B companies with complex value propositions, infographics break down tough concepts into step-by-step format, making your content easily digestible for prospects.
Position Yourself as an Expert
If a tree falls in the forest and nobody is around to hear it, does it still make a sound? Similarly, if you have a bunch of statistics to enforce your business’s credibility, but nobody is around to read them, are they effective? Data is key for building your brand’s reputation, but if you lack a clear way to present it, it’s irrelevant. Infographics are a great branding tool for companies to promote their value and convert prospects into customers. HubSpot says companies that use infographics grow website traffic 12% faster than those that don’t, and they’re also a great source for referral traffic.
Infographics display your company’s data in a meaningful, digestible way. Start demonstrating your expertise and building your brand’s social media presence with these tools. Want to get started? Our social media experts are happy to help you create awesome infographics to represent your brand.
How do you plan to incorporate infographics in your social media strategy?